What Sells Best on Zazzle

What sells best on Zazzle? That’s the million-dollar question, and we’re here to answer. You likely already have some products in mind: the classic print-on-demand products like mugs, t-shirts and stickers. However, while these are popular products on Zazzle, they aren’t the only options for you.

If you’re not keen on selling the usual suspects, that doesn’t mean you can’t be successful selling on Zazzle! Today we’re going to tell you about some of the more unusual products you can offer, what we’ve sold successfully through our Zazzle businesses and how niching down—or narrowing your audience—can actually earn you more sales and what’s selling on Zazzle in every department.

Jen and Elke Clarke – Zazzle Expansion Experts

But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to The Creative and Ambitious Entrepreneur Podcast. We’re your hosts, Jen and Elke Clarke. We are a mother and daughter team that started Zazzle e-commerce businesses over 10 years ago and have sold over 15 million dollars-worth and counting of products on Zazzle.

The Creative and Ambitious Entrepreneur Podcast is for you, the creative. We share actionable steps that you can take to make money in your e-commerce business. In each episode, we will take you one step closer to achieving freedom with your time, location, and finances.

We believe that a profitable e-commerce business is what opens the doors for you to start living your dream life if you work smarter, not harder, use the right tools and follow the proven roadmap. We’re here to give you the tools you need to make your dream life happen. Let’s get started!

What is Zazzle?

Just in case you don’t know what Zazzle is or how you make money from it, let us tell you! Zazzle is a print-on-demand platform that we’ve used to open our online businesses and earn income passively for the past fourteen years. As a designer on Zazzle, you can open up a store and start selling products; when you sell a product to a customer, you earn a royalty.

If you don’t know what print-on-demand means, it means that you are able to create digital products and once the customer purchases the product, Zazzle prints the product immediately and ships it out to the customer. It’s eco-friendly, convenient and fast—and the best part? You don’t have to deal with storing inventory and keeping track of it yourself.

So what sells best on Zazzle? Let’s take a look.

What Elke Sells on Zazzle

Elke: “Personally, I actually make a lot of money, and I don’t have t-shirts, I don’t have mugs. I do have cell phone case covers, I do have stationery and stickers, and I have a whole bunch more of the things we’re going to talk about that are not the ‘normal.’”

While we have sold 15 million dollars’ worth of Zazzle products combined using The 5 Strategies™, we haven’t done it by selling the same exact products, nor by selling all the popular products! We each have our own specialties and favorites that work best for us.

For instance, Elke doesn’t sell t-shirts or mugs. Elke does sell stationery and stickers, which are more popular products, but she also loves edible products such as frosted cookies. A lot of people think they need to sell wedding invitations or stationery to be successful on Zazzle, and Elke is definitely a testament that this does not need to be the case!

What Jen Sells on Zazzle

Jen: “I sell more stationery, that’s my thing.”

While Elke doesn’t prefer stationery as much, Jen sells quite a bit of it, including wedding invitations. Wedding invitations are extremely popular among what’s selling on Zazzle, but again, you don’t need to sell stationery to be successful on Zazzle.

What’s selling on Zazzle doesn’t solely depend on popular categories—or as we call them, popular departments. Still, it’s good to know what these departments are…

What Sells on Zazzle - Expected Zazzle Products

As for what sells best on Zazzle, the most popular Zazzle products are t-shirts, stationery, stickers, mugs, cell phone cases and more. Mainly clothing and stationery. These are the “classic” print-on-demand products, things you’ll find on Zazzle and most other print-on-demand platforms.

However, there are products that Zazzle carries that you can offer if your designs aren’t well-suited to wearables and such…or if you want to expand your potential buyer pool.

If you have a design in your store that isn’t selling the way you hoped, try offering it on a different product; it might catch the eye of customers who like your design but didn’t care for the product it was being offered on!

What Sells on Zazzle - Unexpected Best Selling Zazzle Products

What sells best on Zazzle that might be more unexpected?

There are many unique offerings on Zazzle that you won’t find on other print-on-demand sites, and these offer a multitude of opportunities to expand your store’s audience.

Some unexpected products would include edible products, cornhole sets, luggage, duvet covers, lampshades, air fresheners and employee badges.

They also offer variations on more popular products such as magnet save-the-dates instead of paper ones. There are many fun options for your designs, not just the classic products you might have expected from what’s selling on Zazzle!

Niching Down to What Sells On Zazzle: What is it and why does it help?

Once you know what sells best on Zazzle, you can start making that work for you. When you narrow down departments into smaller categories, you get a niche. The narrower you make your niche, the more specific your ideal customer becomes. This is referred to as niching down.

Clothing - Narrowing Down Niche

For instance, take clothing. If clothing is a department, t-shirts would be a niche of what’s selling on Zazzle. From there, graphic t-shirts would be a narrower niche. You can narrow that niche further to cartoon humor t-shirts, and narrow that niche even further to a specific cartoon. By the time you’ve finished niching down what’s selling on Zazzle, your potential customer pool has shrunk down to a very specific group of people—fans of the particular show you’ve chosen for your niche—and that can feel limiting.

You might feel as though you’ve lost potential customers by getting so specific with your product. However, this isn’t true at all. You’re actually more likely to make a sale when you niche your products down.

Why? We’ll tell you: now that you’ve niched down, your product is going to appeal greatly to a certain customer rather than appealing somewhat to a broad audience. Since this product is made specifically for a certain type of customer, it’s far more likely to produce a sale from that customer when compared to more broad options from what’s selling on Zazzle.

Grumpy Cat Meme - Narrowing Down Niche

Another example of niching down what’s selling on Zazzle: do you remember the Grumpy Cat meme that circulated wildly for a long time and is still popular today?

The creators of that meme made quite a bit of money on Zazzle through that brand because it was a highly specific niche that fans of Grumpy Cat desperately wanted to purchase products from. They built their own niche from the ground up! (If you want to hear more about that, go back and listen to Episode 64!

Don’t be afraid to narrow your audience!

To niche down is a really cool aspect that many people may not understand; they may not go to it because they think inadvertently—incorrectly, even—that when you niche down, you’re going to lose your customer base. However, when you niche down, you actually get more and more in tune with your customer, and therefore, you can actually sell to them more effectively than you could to a big, broad audience. Now that you understand what niching down can do for you no matter what’s selling on Zazzle, we hope it will help you go out and sell confidently with your specific customer in mind!

Are you ready to turn your Zazzle hobby into a proper e-commerce business? The Profit by Design Academy® Coaching Program is what you need! Get the proper roadmap and hands-on support to accelerate your Zazzle business and make your dream of achieving passive income a reality!

Have you already built a successful 6-figure Zazzle business, but can’t seem to break through the ceiling to 7 figures? If you’ve sold 100K worth of your Zazzle products and want to sell 10X more, take a look at our 7 Figure Seller Mastermind!

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About your hosts

Jen and Elke Clarke are a mother-daughter duo that empowers women entrepreneurs to make money online. Through courses and coaching, Jen and Elke help women (and men) become successful creative entrepreneurs on Zazzle and e-commerce. Combined Jen and Elke have sold over 15 million dollars-worth of products, and earned over $1.5 million combined through their businesses on Zazzle. Jen and Elke have influenced and transformed the lives of hundreds of thousands of people worldwide with their free content, paid and private coaching.

They are international, award-winning authors. Click the links to purchase their books through Amazon: Earn Around The World and Create Online and Grow Rich.

Jen and Elke Clarke have been featured in Yahoo Finance as TOP 5 e-commerce coaches.

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