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Today, in episode 6 of The Creative and Ambitious Entrepreneur Podcast, Jen and I will cover what you need to do to brand your business on Zazzle. Your store brand is so important because when a customer comes to your store they instantly decide whether they want to buy from you or keep searching. The goal is to create a space where customers feel like they belong and, of course, purchase from you. This is done with branding.
But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to The Creative and Ambitious Entrepreneur Podcast. We’re your hosts, Jen and Elke Clarke. We are a mother and daughter team that started Zazzle e-commerce businesses over 10 years ago and have sold over 15 million dollars-worth and counting of products on Zazzle.
The Creative and Ambitious Entrepreneur Podcast is for you, the creative. We share actionable steps that you can take to make money in your e-commerce business. In each episode, we will take you one step closer to achieving freedom with your time, location, and finances.
We believe that a profitable e-commerce business is what opens the doors for you to start living your dream life if you work smarter, not harder, use the right tools and follow the proven roadmap. We’re here to give you the tools you need to make your dream life happen. Let’s get started!
Check out the tips below to learn more about how you can take action right away to improve your Zazzle store brand. For more details on how to brand your Zazzle store, listen to ALL of episode 6 of The Creative and Ambitious Entrepreneur Podcast on your preferred streaming platform!
The first tip to help you incorporate your brand into your Zazzle store homepage is to optimize the banner. This banner is found at the top of your Zazzle homepage, it is just like a Facebook banner where you can add an image. Use the banner to showcase your products so that customers can see what is available in your Zazzle store.
As far as tips on the banner and how you want to use it effectively, avoid showcasing images that are not proportioned properly. For example, if you add a photo of a mug and a backpack side by side and they are not sized relative to their actual product proportions then these products will not appear as professional as they could be. If you want to display different-sized items, showcase them in the appropriate size ratio. If the customer sees products next to each other that aren’t sized correctly, this could make the customer uneasy.
You want to use the banner to showcase the products your customer will make the customer interested in scrolling further down to check out the rest of your Zazzle store. Make sure your banner mirrors what your customer will see in terms of collections and categories offered. It’s about the customer journey and you want to make your banner represent how your store is set up. Match what the customer came to purchase, if the customer expects one type of product but you don’t showcase that in your banner, there will be a disconnect and they will most likely look elsewhere.
Your Zazzle store logo is the next key component to create your branding message. The logo must clearly reflect your Zazzle store name and brand style. You want the size, color and text to be cohesive with the overall look and feel of your store. If you have a store that’s minimalistic in terms of design and offers, then you will have a minimalistic logo, preferably black or white. Your logo will be quite different if you have a vintage store that provides designs that are victorian or art deco. Your font choice and colors in your logo should reflect the style of designs that are on the products you offer for sale in your Zazzle store.
Your logo is the second touchpoint you have with the customer, after the banner. These help your customer feel comfortable, make them know they’re in the right place to find what they need. Other places on your Zazzle store homepage where you can influence your brand, include the store name and a tagline written out on the right-hand side of the banner. This particular area is where you can be consistent with your brand by using the same wording and messaging. Take the time to craft a catchy and concise tagline that explains to the customer what they can expect from your store.
The About section is a text box underneath the store banner where you can provide more detail about who you are as a Zazzle designer, what you offer in the store. This is also a great opportunity to add a contact email. We recommend you create an email address that isn’t associated with your own personal account. Create a separate email with your store name like “minimaldesigns@gmail.com” Then add a phrase like “Contact me for any customized design work.” The reason we recommend you do this, especially in the About section, is that most customers come to Zazzle to find customized products. If they like a certain design in your store but want it altered or want the design on a different product, you are clearly communicating with them that you can help.
Keep your description short and precise. Such as, “Welcome to (your store name), this is the place you will find (repeat tag line)”, add that you do custom orders (if you want) and add in your email address. This text should take up only the first 2-3 lines in the About section so people don’t have to click on “see more” to get your contact and anything about you that is crucial for them to know. If the About section text is too long, customers have to click on the “see more” option, which takes them away from your store homepage. You want to avoid that because then the customer will not see your categories and products you have showcased on your store homepage.
It’s crucial that you implement all these tips to brand your business on Zazzle. When you complete these action steps correctly you will create a clear, consistent brand that customers will recognize and seek out.
To learn more about our top tips on how to brand your business on Zazzle and why it is so important, tune in to episode 6 of The Creative and Ambitious Entrepreneur Podcast.
Thank you so much for checking out The Creative and Ambitious Entrepreneur Podcast! We hope this episode has given you actionable steps to start and scale your Zazzle business so your passive online income can give you the location and time freedom to live your dream life.
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Jen and Elke Clarke are a mother-daughter duo that empowers women entrepreneurs to make money online. Through courses and coaching, Jen and Elke help women (and men) become successful creative entrepreneurs on Zazzle and e-commerce. Combined Jen and Elke have sold over 15 million dollars-worth of products, and earned over $1.5 million combined through their businesses on Zazzle. Jen and Elke have influenced and transformed the lives of hundreds of thousands of people worldwide with their free content, paid and private coaching.
They are international, award-winning authors. Click the links to purchase their books through Amazon: Earn Around The World and Create Online and Grow Rich.
Jen and Elke Clarke have been featured in Yahoo Finance as TOP 5 e-commerce coaches.
If you want to see how Zazzle can change your life, gain more free time, work from anywhere, and have uncapped income potential — join now.
