“FREE Jen and Elke’s “150 Trending Zazzle Niches and Designs” Guide”
This post is one of my (Elke Clarke’s) favorites that I’ve done, and I’m so excited to share my top five Zazzle selling tips on how to sell on Zazzle with you! These Zazzle tips are full of useful information and knowledge that can elevate your Zazzle storefront and assist you in making more Zazzle sales.
Following are the top 5 Zazzle tips on how to sell on Zazzle.
About Zazzle Top Earners: Jen and Elke Clarke
But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to The Creative and Ambitious Entrepreneur Podcast. We’re your hosts, Jen and Elke Clarke. We are a mother and daughter team that started a Zazzle e-commerce business over 10 years ago and have sold over 15 million dollars worth, and counting, of products on Zazzle.
The Creative and Ambitious Entrepreneur Podcast is for you, the creative. We share actionable steps that you can take to make money in your e-commerce business. In each episode, we will take you one step closer to achieving freedom with your time, location, and finances.
We believe that a profitable e-commerce business is what opens the doors for you to start living your dream life if you work smarter, not harder, use the right tools and follow the proven roadmap. We’re here to give you the tools you need to make your dream life happen. Let’s get started!
It’s my hope that you use this episode of Top 5 tips on how to sell on Zazzle as a jumping-off point to understand what’s involved in making the Zazzle platform work for you as far as consistent cash flow, a passive income stream, or whatever else you want it to be for you and your life.
Keep in mind that these tips on how to sell on Zazzle are a wonderful tool for selling, but they’re not step-by-step action items that will guarantee your success on the platform.
To really jump into the world of Zazzle, you need comprehensive training on the platform and the help of people like me and my daughter Jen as a sounding board, experienced sellers to answer questions, and people to receive feedback from along the way on your Zazzle journey.
The first tip on how to sell on Zazzle is to achieve 100% Zazzle store completion. When you first open your store, there are prompts for you to fill out. This exists in the back-end of your store. There are different tasks to complete your store, and all you need to do is follow the prompts – it is very straightforward.
This helps your “Z-Rank” go up, which will assist with your exposure on the Zazzle platform. This also allows you to treat your Zazzle store as a business, as is a good habit to get into. These prompts are based on getting your Zazzle store branded properly, allowing you to promote your store effectively, allowing you to organize your Zazzle store well, and – most importantly – they will help you sell.
The next tip I want to share is to have custom store categories. I have a video that does a great job going over How To Organize Zazzle Store Categories, which you can watch here.
But to give you more context, your categories within your store are like the branches of a tree. It helps your customer find things that they’re interested in purchasing.
Customers can buy on Zazzle in two ways.
So your product categories exist to organize items that fit together and work together – much like different foods in the aisles of a grocery store. This allows customers to easily click on the assigned icon for a given category to start (digitally) walking into your store – so to speak – and then move through the depths of your store by having products organized properly.
The top level of these categories are customer based – it helps direct the customer to the right spot. Then, beneath that, each category will be further broken down within themselves. Once you get to the third level and beyond, you’re organizing these categories for yourself in order to stay on top of your product inventory. This is an important part of allowing yourself to scale your business. It’s all about product inventory management.
If you begin categorizing your products from the beginning, it will be much easier to stay organized and to better manage your inventory to help maximize your sales. Categories have greatly helped me and Jen’s top clients to manage their inventory and make $1.5 million (combined) in sales in one year – so you can see just how important this tip is!
You’re probably wondering, what does this tip mean? Well, to be intentional, you have to ask yourself if whatever design, pattern, typography, or art you’re putting on products is going to serve the customer. Then, part two of this is whether the design serves the purpose it’s meant to.
Take a wedding invitation, for example. If you’re creating an invitation design, you need to know what text and information should be present on it. That goes to say that when you’re entering a certain niche, you have to research it and learn about it in order to meet the specific needs of the customer. This is a great way to make sales.
Keep in mind that this may require you to get rid of your artist ego and put your art or designs on things that you didn’t imagine selling at first. But remember, from a practical standpoint – you are looking to serve your customers and provide them with things they want to buy, not necessarily what you like best.
Also on this topic – How to Ensure Your Zazzle Products Create Passive Income, check out this video Jen and I created on how you can avoid design mistakes as you go through the process.
The next tip on how to sell on Zazzle is to create customizable products on Zazzle. Coming from some of the other platforms like Amazon, RedBubble, or Society6, it’s easy to forget that you don’t just add your artwork or design to a product. On Zazzle, you can make it much more specific and it’s the only platform that allows shoppers to customize products in real time. So, you want to make sure you give customers that option with your products!
You are able to create designs on the products you will sell on Zazzle with not only your art, photo, graphic designs, or pattern, but also with applicable text or other elements like sample text and photos that show the customer what the product could look like once they go in and customize it with their information. You can set up these templates on the back-end in the edit menu before you post your product for sale. It’s very easy to do.
To help you with How to Make the Perfect Photo Templates on Zazzle, use this video that Jen and I made to assist in using the Zazzle editing tool and making effective templates. It’s so important to set up templates on Zazzle properly because, if not, it may result in a customer not buying that specific product, and then you will miss out on the sale.
This is the final Zazzle tip for this episode on how to sell on Zazzle, and it revolves around you creating and using Zazzle collections to help promote your products. Don’t confuse Zazzle collections with store categories, which I talked about earlier in this post.
Zazzle Collections allow you to create links that you can use to promote your storefront externally, which is very helpful. Zazzle also has tools within the platform that grant you the ability to passively promote other products that are similar because they exist in the same collection. So, if you have 10 products in one collection and a customer clicks on one of them, underneath, the other products from the collection will be promoted.
This allows for cross-selling, which means that while your customer is ready to buy one product and has an interest in it, you can visually show them more products without them having to go through your store categories to find them. In turn, this is a great shopping experience for your customer and it helps you to sell more products to one person.
Creating Zazzle collections properly makes it easier to scale your business. To do this, start by putting your products in collections to allow for easy and automated cross-selling.
To further boost your success and increase Zazzle Sales, don’t miss our in-depth article on enhancing product designs, which offers proven strategies that have significantly lifted our clients’ earnings.
These five tips on how to sell on Zazzle – when implemented properly – can help you sell more and begin scaling your Zazzle business successfully. While Zazzle is not a get-rich-quick scheme, diligent work, organization, and strategic vision will help you to earn a passive income on the platform that you’ll be proud of and can pay off in 5- and 6-figure earnings which is the case for some of our coaching clients.
Thank you so much for reading!
Be part of our community where we can continue the conversation on these topics and tools. Join our Facebook group!
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If you’re ready to take the first steps in starting and scaling your own Zazzle store, join the waitlist for The Profit by Design Academy® Coaching Program today!
Ready to create your 6-figure business plan with confidence and clarity? Join our virtual 6-month program The Creative CEO Mastermind™️ today!
Official Website: https://jenandelkeclarke.com/
Jen’s Instagram: https://www.instagram.com/msjenclarke/
Elke’s Instagram: https://www.instagram.com/elkeclarke/
The Creative & Ambitious Entrepreneur Facebook Community: https://www.facebook.com
How to Set Up Categories to Maximize Sales on Zazzle: https://youtu.be/hh2HQUZ3RfI
Design Mistakes to Avoid: https://youtu.be/Of0I9lSOFVY
How to Create Proper Sample Photo Template So Customers Can Add Their Own Photos Easily: https://youtu.be/LyG4HzqeJ7M
The Profit by Design Academy® Coaching Program: https://elkeclarke.com/startandscale/
The 7-Figure Seller Mastermind™️: https://elkeclarke.com/7-figure-seller-mastermind/
Creative and Ambitious Entrepreneur FB Group: https://www.facebook.com/groups/creativeandambitious/
Jen and Elke Clarke are a mother-daughter duo that empowers women entrepreneurs to make money online. Through courses and coaching, Jen and Elke help women (and men) become successful creative entrepreneurs on Zazzle and e-commerce. Combined Jen and Elke have sold over 15 million dollars-worth of products, and earned over $1.5 million combined through their businesses on Zazzle. Jen and Elke have influenced and transformed the lives of hundreds of thousands of people worldwide with their free content, paid and private coaching.
They are international, award-winning authors. Click the links to purchase their books through Amazon: Earn Around The World and Create Online and Grow Rich.
Jen and Elke Clarke have been featured in Yahoo Finance as TOP 5 e-commerce coaches.
