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In this episode of The Creative and Ambitious Entrepreneur Podcast, I (Elke) am doing a solo episode on why you may be scared of sales and how you can overcome the fear of sales. Being scared of sales might sound odd at first.
Why would you be afraid of something you want? But being scared of sales is actually very common. Entrepreneurs are afraid of rejection if no one buys their products and also afraid of coming across as too “pushy” or “sales-y.”
This mindset unfortunately hurts the chances of selling products and can keep people stuck. Today, I’ll unpack why this fear happens and what you can do about it so you can make more money!
But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to The Creative and Ambitious Entrepreneur Podcast. We’re your hosts, Jen and Elke Clarke. We are a mother and daughter team that started Zazzle e-commerce businesses over 10 years ago and have sold over 15 million dollars-worth and counting of products on Zazzle.
The Creative and Ambitious Entrepreneur Podcast is for you, the creative. We share actionable steps that you can take to make money in your e-commerce business. In each episode, we will take you one step closer to achieving freedom with your time, location, and finances.
We believe that a profitable e-commerce business is what opens the doors for you to start living your dream life if you work smarter, not harder, use the right tools and follow the proven roadmap. We’re here to give you the tools you need to make your dream life happen. Let’s get started!
And today, we’re showing you how to overcome your fear of sales. For all the details, listen to the ENTIRE episode of The Creative and Ambitious Entrepreneur Podcast on your preferred streaming platform.
At the core, the fear of sales is actually about the fear of rejection. You perceive your lack of sales and earnings as potential customers’ rejection of you and your products.
There are specific fears behind this overall fear of rejection:
These fears are valid, but I want you to remember that just because you think it doesn’t mean it’s true! This is the first step to letting those fears go.
If you feel scared of sales, your mind can begin to convince you of some beliefs that aren’t true:
If you’ve believed any of these lies, it’s important to be really honest with yourself so you can start to make a change and stop being scared of sales.
When you lie to yourself, you create a cycle of disappointment.
You want to avoid the fear of rejection. So you generate excuses to convince yourself that selling is not necessary. Then, you have no or lower sales than what you want. And finally, this results in what I call “delusional disappointment,” meaning that you’re disappointed in the wrong thing.
You’re convinced that you’re doing the right thing and getting no sales, but you’re not. And you take it personally when you shouldn’t.
Instead, you shouldn’t take it personally and should accept the fact that there are some things about the selling process you need to change. You’re not delivering properly on what people want to buy. But that’s all okay because you can do something differently!
To stop feeling scared of sales, you need to first take actions that will decrease your chance of rejection:
We have some amazing courses and coaching programs that can help you with this! The Profit by Design Academy™ guides you to set these actions up in your Zazzle business and The Creative CEO Mastermind™ provides more advanced techniques to accomplish these 3 actions tailored specifically to your store, brand and niche.
The other key part of how to stop feeling scared of sales is reframing how you interpret rejection. I encourage you to think about these few points:
The Profit by Design Academy™ guides you to take actions that will help transform your situation to have a better experience with asking for the sale to create these reframes and The Creative CEO Mastermind™ provides advanced techniques to create a 6-figure passive online selling machine with a CEO mindset.
It’s so important to overcome the fear of sales because your mindset is the foundation for everything else in your business. The details of your business (e.g. how many products to make, what kinds of products to make, etc.) can all be answered. But you can’t handle the little stuff if you don’t fix the big stuff first. When you stop being scared of sales, you’ll have a solid foundation for everything else in your business!
To hear all my tips for overcoming the fear of sales, tune in to episode 42 of The Creative and Ambitious Entrepreneur Podcast!
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Jen and Elke Clarke are a mother-daughter duo that empowers women entrepreneurs to make money online. Through courses and coaching, Jen and Elke help women (and men) become successful creative entrepreneurs on Zazzle and e-commerce. Combined Jen and Elke have sold over 15 million dollars-worth of products, and earned over $1.5 million combined through their businesses on Zazzle. Jen and Elke have influenced and transformed the lives of hundreds of thousands of people worldwide with their free content, paid and private coaching.
They are international, award-winning authors. Click the links to purchase their books through Amazon: Earn Around The World and Create Online and Grow Rich.
Jen and Elke Clarke have been featured in Yahoo Finance as TOP 5 e-commerce coaches.
If you want to see how Zazzle can change your life, gain more free time, work from anywhere, and have uncapped income potential — join now.
