Total US online sales for Black Friday 2018 and Cyber Monday 2018 combined is expected to reach over $12 billion. According to Adobe Digital Insights, last years sales totaled to an approximate amount of $14 billion. November 22-26, 2018 is the biggest online shopping holiday weekend of the year. Customers take advantage of unbeatable sales to buy for the holidays. Every year Zazzle gets in on the Black Friday and Cyber Monday action, offering amazing deals. And this year will be no exception. With their newly extended product lines and new department tree, Zazzle will offer deep discounts attracting huge amounts of traffic. Zazzle designers are known to make record sales during this November US Thanksgiving weekend.
I know you want optimal sales this coming November weekend. In order to do so, you need to prepare your Zazzle store. In this article I will tell you key action steps to take to make sure you are ready for Black Friday 2018 and Cyber Monday.
Prepare For Black Friday 2018 and Cyber Monday To Optimize Zazzle Sales
Have you started to prepare your Zazzle store for the biggest online shopping weekend of the year? Online retail stores have already started. You need to as well. There are only two more weeks until Black Friday 2018 and Cyber Monday. And since it is traditionally known as the busiest time of the year for shopping online, you need to make sure that you take key action steps in the next couple of days to get ready. As a Zazzle Designer and promoter, it is an amazing opportunity to dramatically increase your royalty and referral earnings.
But with Zazzls’s recent updates to it’s platform and product lines your store might not be in it’s optimal state. Do you think you are ready? Keep reading to make sure that you are.
Dates For the Biggest Online Shopping Weekend of the Year
Online stores start offering huge discounts on November 22, 2018, which is the American day for Thanksgiving. Then Black Friday is on November 23, 2018. The Cyber Monday follows on November 26, 2018.
Make Gifts With Zazzle’s New Products
When you think about the holidays, you think about gifts. On Black Friday 2018 and Cyber Monday, consumers will be on the hunt for great deals on gifts they can give for the holiday season. So you want to make sure that your store has plenty of gift options. Zazzle offers many traditional gift options such as watches, t-shirts and clothing accessories. However, they have recently released some amazing new gift related products that you can start designing on today.
1. Three new iPhone Case styles:
iPhone XS, iPhone XS Max and iPhone XR
When designing, think of how you can make each product as a unique gift idea.
Make Holiday Cards and Matching Products Using Zazzle’s Paper Breakout
Don’t forget the holiday cards! If you haven’t started designing holiday and Christmas cards yet, you need to ramp up your game. Zazzle recommends that for the holiday season you make cards two to three months before the holiday season. And as a designer you want to make sure that you have them ready in your store to buy on Black Friday 2018 and Cyber Monday!
Zazzle recently introduced their new ‘Paper Breakout’ which gives you as a designer over 30 different paper product types to design on. Take advantage of these amazing paper products and design holiday cards and matching products to create a suite.
Revise and Update Your Products For Zazzle’s New Department Tree
Zazzle has recently updated its departments to make it easier for customers to find the products they are looking for. This is a HUGE advantage for you as a designer. It means that you are able to properly categorize your products to make searching for them more efficient. However, you need to make sure that your products have the right titles and have been put in the right department. You need to revise your old products and be aware of how to properly post your new products.
Have Timely Product Promotion
Zazzle has been known for its great internal and external product promotion. As a designer, you can sell on Zazzle without having to do promotional work. However, during the holiday season, I recommend that you make the effort to promote your products. Especially before the biggest online shopping weekend of the year! It will not only help your sales but earn you referral income as well.
For holiday gifts, begin promotion in the first week of November and ramp up the intensity as Thanksgiving, Black Friday and Cyber Monday draw near.
For New Years’ items, begin promotion in the first week of December.
Add Your Tracking Code
Doesn’t the combination of royalty and referral income sound amazing? Did you know that you can earn 15% on top of your royalty rate for each sale that you refer? If you have your default royalty at 5%, that means that you could potentially earn 20% if you make a sale from promoting it! And did you know that you can add a promo code to your referral link? Think about the amount of income you could be making on Black Friday 2018 and Cyber Monday if you use the sales promotions!
In order to do this correctly, you need to properly add your referral number to your links with the promo code.
Check out Zazzle’s Royalty and Referral Percentages Article here.
Use This Guide For Holiday Themed Products To Sell
Customers shopping online on Thanksgiving, Black Friday 2018, and Cyber Monday 2018 are looking for holiday-themed items for their homes and celebrations, plus unique personalized items they can give as gifts to family and friends.
Use this guide to help you get started with designing.
Holiday Themed Decor Products include ornaments, snow globes, Christmas stockings, tree skirts, fleece blankets, and pillows.
Holiday Party Themed Products include napkins, paper plates, cups, edibles such as cookies, recipe binders, aprons, cheese boards, and banners.
Christmas Greeting Products include flat cards, greeting cards, postcards, stickers, stamps, envelopes, and return address labels
Holiday Gift Products include all items Zazzle offers which might make a unique gift for that special person. Make sure you have products customers can personalize with their monograms, names, and photos.
New Years’ Themed Products include party items and new years resolution items. So think invitations, party hats, favor bags, napkins, paper cups, and banners for party items. For New Year’s resolution items, think fitness items such as motivational t-shirts, tank tops, leggings, gym bags, and water bottles.
Holiday Gift Giving Themed Products include wrapping paper, gift bags, gift tags, and stickers.
What Have You Learned?
1. Black Friday is on November 23, 2018, and Cyber Monday is on November 26, 2018.
2. Make unique holiday gifts using Zazzle’s new products.
3. Use Zazzle’s Paper Breakout to make holiday cards and matching products.
4. Revise and update your previous products and properly post your new products according to Zazzle’s new department tree.
5. Promote your products in a timely manner.
6. Add your referral code to your links and put in the Zazzle promo codes to earn referral income.
7. Use the guide to start making holiday-themed products.
Post Your Answers Below to These Questions
1. Have you started preparing your store for Black Friday and Cyber Monday?
2. Which products do you think you still need to make?
3. Have you started promoting your products?
About the author:
Jen Clarke, along with her mother, Elke Clarke, mentors and coaches creative entrepreneurs on how to sell on Zazzle, an eCommerce platform. The 5 Step Profit Plan VIP Mentoring Program™ is what Elke and Jen have used to become top sellers on Zazzle.
Enrollment is open for a limited time!
The cart will be closing on November 11, 2018.
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