“FREE Jen and Elke’s “150 Trending Zazzle Niches and Designs” Guide”
In episode 13 of The Creative and Ambitious Entrepreneur Podcast, we are talking about how to become CEO of your Zazzle business. We also want to dive into what it means to be the CEO of your Zazzle business and share more about our business framework, The 3 Pillars: Perceivable, Passive, Profitable™.
But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to The Creative and Ambitious Entrepreneur Podcast. We’re your hosts, Jen and Elke Clarke. We are a mother and daughter team that started Zazzle e-commerce businesses over 10 years ago and have sold over 15 million dollars-worth and counting of products on Zazzle.
The Creative and Ambitious Entrepreneur Podcast is for you, the creative. We share actionable steps that you can take to make money in your e-commerce business. In each episode, we will take you one step closer to achieving freedom with your time, location, and finances.
We believe that a profitable e-commerce business is what opens the doors for you to start living your dream life if you work smarter, not harder, use the right tools and follow the proven roadmap. We’re here to give you the tools you need to make your dream life happen. Let’s get started!
Check out the summary below for more insight on how to become the CEO of your Zazzle business. For more details on the topics discussed in this post, listen to ALL of episode 13 of The Creative and Ambitious Entrepreneur Podcast on your preferred streaming platform!
We have made over 1.5 million dollars combined on Zazzle, the platform we use to license our designs and make passive income. To generate that amount of revenue, we have to treat our business as a living, breathing business, rather than a hobby. When you run your Zazzle store as a business, you need organization and structure. You need someone who is the boss, the worker, the marketer, and so on. All of these roles suddenly appear as things that need to be done within your business. However, if you were a corporation, these would be filed by other people. As a solo entrepreneur, you are taking on all these roles at once and doing all the work. When you are in the position of running your own business online you can forget there are other roles you have to play. The CEO, or chief executive officer, requires you to make sure you set goals for the company so that you have something to work towards.
In addition, you must hold yourself accountable as the CEO. When you are in this role, you understand what needs to be done and have the ability to make important decisions. You have to determine how things get done, and when they get done. After you understand the job of the CEO, you have to run the company based on certain core business principles. This is where The 3 Pillars: Perceivable, Passive, Profitable™ come into play as the foundation and framework for your successful Zazzle businesses.
“Perceivable” means that you can perceive your Zazzle business as one that will work for you. Zazzle is an amazing platform because they do a lot of set-up on the back end to support you as a Zazzle designer. Zazzle on its own is a business running to make money, and they therefore make it a priority to help you as a designer to promote your products successfully. You are working hand in hand with Zazzle and they offer so much support from creating the product, to shipping and handling, and customer service. So, using Zazzle as a platform to make money online is extremely perceivable.
“Passive” means that your business is passively working for you. You are earning income while you are participating in other activities besides running your business. You do have to put in the work at the beginning to build your business, but if you work smart, not hard, it will begin to work for you passively.
Since the Zazzle platform is print on demand and an online e-commerce platform, this allows customers all around the world to purchase products no matter what time of day. Your business will become passive for you if you set it up properly using The 3 Pillars: Perceivable, Passive, Profitable™ and The 5 Strategies: Establish, Create, Announce, Align, Analyze™, which you can learn more about in our signature course, The Profit By Design Academy™.
“Profitable” is a very important pillar out of The 3 Pillars: Perceivable, Passive, Profitable™. You want to build your business up to be a profitable one. When creating your business, you want to make sure that the platform being used can be profitable. Setting up a profitable business requires you to put structures into place that allow you to have the least amount of expenses. You want to have the most amount of take home after the revenue gets distributed to cover expenses. In a big corporation, there are salaries paid out. If you are a solo entrepreneur, it can be easy to forget you are a valuable employee in addition to being the CEO. You need to track your hours and figure out what your salary is when you begin to make a substantial amount of money. At some point, when it comes to examining profit as the CEO, you have to take into account your business strategy and whether you need to take a different approach to continue to align with your purpose of being profitable and your why. At the end of the day, you want your business to work for you.
Not only do we want you to become the CEO of your Zazzle business, but we also want you to feel comfortable and confident stepping into this role. As Zazzle designers, we tend to label ourselves as just that. You are more than a Zazzle designer. Take the next step and own the title of CEO. Oftentimes when someone hears the title CEO, they automatically relate that to someone who’s in charge of a lot of people, or they relate it to operating a huge corporation. We want you to know that isn’t always the case. You can be the CEO of your Zazzle business even if you don’t work in a huge office building or manage a team of people. Embrace the CEO role and once you envision it, you will begin making decisions as one.
Some of these decisions entail profitability and productivity. As a CEO, one of your responsibilities is to determine if the time being spent on creating products is profitable. If you take an hour to make a product, and promoting that product takes about 10 minutes, you want to leverage that product as much as possible. The goal is to gain the most money out of your efforts. To do this, you must analyze how the product is performing by taking on the CEO role.
Every Zazzle designer should embrace their inner CEO and become the CEO they were meant to be in order to be successful on Zazzle. You can do this as long as your mindset is in alignment with acting as a CEO, and you use our business framework, The 3 Pillars: Perceivable, Passive, Profitable™. You can achieve your dream life if you put the work in, treat it like a business, and embrace your inner CEO!
Thank you so much for checking out The Creative and Ambitious Entrepreneur Podcast! We hope this episode has given you actionable steps to start and scale your Zazzle business so your passive online income can give you the location and time freedom to live your dream life.
If you enjoyed this episode please take a minute to subscribe, rate, and review the podcast. Each review helps us reach more creative entrepreneurs like you working to create a profitable e-commerce business.
Love it? Take a screenshot, share it in your Instagram stories, and tag us.
@msjenclarke and @elkeclarke
We’d love to hear your biggest takeaways from the episode. See you back here next week!
Jen and Elke Clarke are a mother-daughter duo that empowers women entrepreneurs to make money online. Through courses and coaching, Jen and Elke help women (and men) become successful creative entrepreneurs on Zazzle and e-commerce. Combined Jen and Elke have sold over 15 million dollars-worth of products, and earned over $1.5 million combined through their businesses on Zazzle. Jen and Elke have influenced and transformed the lives of hundreds of thousands of people worldwide with their free content, paid and private coaching.
They are international, award-winning authors. Click the links to purchase their books through Amazon: Earn Around The World and Create Online and Grow Rich.
Jen and Elke Clarke have been featured in Yahoo Finance as TOP 5 e-commerce coaches.
