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In episode 25 of The Creative and Ambitious Entrepreneur Podcast, we are talking about how you can profit from the wedding market in 2021. The wedding industry was certainly affected by COVID-19 in 2020. However, in 2021 couples will be getting married by modifying their wedding plans around the COVID-19 restrictions. That means we as Zazzle designers must adapt our designs and product offerings too. Today we are sharing the wedding trends in 2021 that you need to be aware of to profit in the e-commerce space using Zazzle.
But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to The Creative and Ambitious Entrepreneur Podcast. We’re your hosts, Jen and Elke Clarke. We are a mother and daughter team that started Zazzle e-commerce businesses over 10 years ago and has sold over 15 million dollars-worth and counting of products on Zazzle.
The Creative and Ambitious Entrepreneur Podcast is for you, the creative. We share actionable steps that you can take to make money in your e-commerce business. In each episode, we will take you one step closer to achieving freedom with your time, location, and finances.
We believe that a profitable e-commerce business is what opens the doors for you to start living your dream life if you work smarter, not harder, use the right tools and follow the proven roadmap. We’re here to give you the tools you need to make your dream life happen. Let’s get started!
Check out the points below to learn more about how to profit from 2021 wedding trends. For all our tips, listen to the ENTIRE episode of The Creative and Ambitious Entrepreneur Podcast on your preferred streaming platform.
According to The Wedding report Inc., in 2021, there will be 2.77 million people getting married. The average year is around 2.12 million. That’s around 650,000 more couples getting married this year. The average spending for weddings this year is predicted to be $22,000. This means that weddings are a $60 billion industry. Couples will spend that money on all kinds of things, but a great portion of that money will be spent on items that can be produced in the E-commerce space, such as stationery, decorations, and other keepsakes. These statistics show that you are thinking about getting into the wedding industry, NOW is absolutely the time to do it!
To keep numbers small and abide with safety regulations, some couples will choose to have multiple small gatherings with different groups of friends and family. This is great news for you as a designer, because now you can sell multiple different types of invitations and accessories to each of these celebrations. Listen in on the podcast for more details of the types of wedding celebrations couples are planning.
Warmer hues are coming back in style. We suggest using vibrant colors like purple, burnt orange, and burgundy in your designs for each of the wedding products that you design and post for sale on the Zazzle marketplace.
Because more elopements will happen in 2021, it will be important to offer elopement announcements amongst your products you have for sale on Zazzle. Cards that say something like “We’ve eloped” or “Celebrate the new couple” will be sought after by newlyweds who want to announce their marriage.
You might think that since people are being invited to a virtual service, there’s no need for physical invitations. However, people still appreciate the formality of a physical wedding invitation and many will keep it as a keepsake. You will profit if you create invites with the sample text needed for a virtual wedding. Listen in on the podcast for more ideas on how you can provide products for couples that will be live streaming their weddings.
Because non-essential stores are shut down, couples are turning to DIY decor for the wedding ceremony and celebration. This means even more opportunities for you as a Zazzle designer! You can make banners, table runners, things that will go on tables and chairs, and anything else creative that you can come up with. If you think a couple needs it, and if Zazzle sells it, create it!
Rather than going to crowded bars and hotels, bachelor and bachelorette parties will be smaller and more likely to take place at something like an Airbnb. You can create things like matching t-shirts, slippers, robes, or even games like cards or poker. While these parties won’t be as large, you have the chance to help make these gatherings special.
While the wedding market is certainly lucrative, it’s more than just an opportunity to make money. By creating quality wedding products, you’re contributing to a couple’s special day that they will remember their whole lives. You get to help couples adapt to the challenges of COVID-19 and still have a cherished wedding celebration.
We, Jen and Elke, have both sold millions of wedding products on Zazzle and thus helping couples all around the world create special memories and fabulous wedding celebrations. To help you profit from the wedding niche even in 2021, we have created a course to help you profit from the wedding niche in 2021 called The Wedding Invitation Bootcamp. This video and critique-based training will help you design the wedding invitation suite components and wedding accessories that couples want to buy. It also includes a special training on how to profit from 2021 wedding trends. The Wedding Invitation Bootcamp is the most comprehensive training we offer so that you can easily and quickly learn what products to make, how to promote them, and profit by helping couples getting married in 2021.
Thank you so much for listening to The Creative and Ambitious Entrepreneur Podcast! We hope this episode helped you learn about how you can profit from the wedding market in 2021.
If you enjoyed this episode please take a minute to subscribe, rate, and review the podcast. Each review helps us reach more creative entrepreneurs like you working to create a profitable e-commerce business.
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We’d love to hear your biggest takeaways from the episode. See you back here next week!
EPISODE RESOURCES:
The Wedding Invitation Bootcamp with Jen and Elke Clarke.
Wedding Report: 2020 Covid-19 Wedding Market Impact
Insider: 2021 Wedding Trends
Jen and Elke Clarke are a mother-daughter duo that empowers women entrepreneurs to make money online. Through courses and coaching, Jen and Elke help women (and men) become successful creative entrepreneurs on Zazzle and e-commerce. Combined Jen and Elke have sold over 15 million dollars-worth of products, and earned over $1.5 million combined through their businesses on Zazzle. Jen and Elke have influenced and transformed the lives of hundreds of thousands of people worldwide with their free content, paid and private coaching.
They are international, award-winning authors. Click the links to purchase their books through Amazon: Earn Around The World and Create Online and Grow Rich.
Jen and Elke Clarke have been featured in Yahoo Finance as TOP 5 e-commerce coaches.
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