Now, let’s try to dig deeper into that discomfort with certain tasks that leads to procrastination. You need to ask yourself, why do you feel this discomfort? Is it due to a genuine fear of doing the task? Or are you uneducated about how to fulfill the task? Or perhaps you need structure around the task to make it easier to tackle? Be honest with yourself as you answer.

I know that I used to procrastinate a ton on creating designs for my own Zazzle store. I would use researching things as a method of putting off the actual design process. Before I knew it, I’d have spent hours browsing Pinterest to locate trends. From there, I’d buy graphics to use but would not have any time left to actually design. Then, I’d get so overwhelmed by how behind I was that I’d stop trying to do it altogether.

Does this sound familiar to you? Procrastination can show you what you hate doing and where your weak spots are in running your business. That means that once you’ve identified these items, you need to examine whether you can and should outsource these tasks to get them off your plate. Decipher what you should spend your time on and what you shouldn’t waste time on, and that will help you figure out what to outsource.