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In this episode of The Creative and Ambitious Entrepreneur Podcast, we’re discussing how to make more sales on Zazzle with Zazzle Editors’ Picks.
If you’re not familiar with Zazzle Editors’ Picks, it’s products featured on the Zazzle platform with a gold star next to them and the words “Editors’ Pick” under the title. These products stand out to customers and let them know that Zazzle approves them. If your products are selected as Editors’ Picks, this can really help increase your sales! Today, we’ll share how the Editors’ Picks work, how you can get your product to receive one, and what the benefits are for you.
But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to The Creative and Ambitious Entrepreneur Podcast. We’re your hosts, Jen and Elke Clarke. We are a mother and daughter team that started Zazzle e-commerce businesses over 10 years ago and has sold over 15 million dollars-worth and counting of products on Zazzle.
The Creative and Ambitious Entrepreneur Podcast is for you, the creative. We share actionable steps that you can take to make money in your e-commerce business. In each episode, we will take you one step closer to achieving freedom with your time, location, and finances.
We believe that a profitable e-commerce business is what opens the doors for you to start living your dream life if you work smarter, not harder, use the right tools and follow the proven roadmap. We’re here to give you the tools you need to make your dream life happen. Let’s get started!
And today, we’re talking all about how Zazzle Editors’ Picks can help you make more sales! For all the details, listen to the ENTIRE episode of The Creative and Ambitious Entrepreneur Podcast on your preferred streaming platform.
Editors’ Picks are products that Zazzle has chosen to feature. The Zazzle marketing team searches the site for unique designs that meet the popular trending niches that customers are looking for. Zazzle’s staff’s selections receive the distinction of Editors’ Picks.
A product that is an Editors’ Pick receives a gold star next to it and a label that says “Editors’ Pick.” The label is clickable, and customers can click it to read more about what an Editors’ Pick is.
The gold star and label make the product super noticeable. It will stand out against other products customers are searching for.
What’s also really cool about the Editors’ Pick designation is that it never goes away. It will remain on the product for the entirety of its life on the platform.
This small distinction goes far in helping you make more sales! It helps your products appear more attractive and trustworthy to potential customers.
The way to get an Editors’ Pick is to make a good design. There are many elements that go into making quality designs, but here are a few basic points to be aware of:
When selecting their picks, the editors at Zazzle will be looking at the buyer’s journey. For all your products, you want the customer to have a quality experience. So you need to take yourself on that journey as well.
Be sure that customers can interact with and customize your products easily so that they will want to buy them.
There is no submission process for Editors’ Picks. The Zazzle marketing team will search the site and find products on their own. Keep checking your store to see if you receive an Editors’ Pick.
The main benefit of receiving an Editors’ Pick is simple: more sales! Here’s how it leads to more sales for you:
A little gold star can make a huge difference! The Editors’ Pick designation helps customers find and trust your products, AND it also helps increase your confidence as a designer! When you know that Zazzle likes your products, you know you’re headed in the right direction with your designs, and you can keep creating more and more products like that. All of this leads to you making the sales you deserve!
To hear all the ways you can increase your sales with Zazzle Editors’ Picks, tune in to episode 41 of The Creative and Ambitious Entrepreneur Podcast!
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Jen and Elke Clarke are a mother-daughter duo that empowers women entrepreneurs to make money online. Through courses and coaching, Jen and Elke help women (and men) become successful creative entrepreneurs on Zazzle and e-commerce. Combined Jen and Elke have sold over 15 million dollars-worth of products, and earned over $1.5 million combined through their businesses on Zazzle. Jen and Elke have influenced and transformed the lives of hundreds of thousands of people worldwide with their free content, paid and private coaching.
They are international, award-winning authors. Click the links to purchase their books through Amazon: Earn Around The World and Create Online and Grow Rich.
Jen and Elke Clarke have been featured in Yahoo Finance as TOP 5 e-commerce coaches.
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