“FREE Jen and Elke’s “150 Trending Zazzle Niches and Designs” Guide”
In episode 26 of The Creative and Ambitious Entrepreneur Podcast, we’re discussing why you need to have evergreen products to make consistent, predictable income on Zazzle. Zazzle is an online e-commerce platform that you as a creative can make money on. We, Jen and Elke Clarke, have been selling products on Zazzle for 14 years now and have sold $15 million dollars-worth of Zazzle products. Most of these sales are what we consider evergreen products, products that sell month after month, year after year.
You want to achieve consistent income, but how is that possible when you don’t know exactly if, when, and how your products will sell? We teach our students to stack their Zazzle store inventory with 80% evergreen products so that they have a more predictable monthly income. In this episode, we’ll share with you exactly how we do that.
But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to The Creative and Ambitious Entrepreneur Podcast. We’re your hosts, Jen and Elke Clarke. We are a mother and daughter team that started Zazzle e-commerce businesses over 10 years ago and has sold over 15 million dollars-worth and counting of products on Zazzle.
The Creative and Ambitious Entrepreneur Podcast is for you, the creative. We share actionable steps that you can take to make money in your e-commerce business. In each episode, we will take you one step closer to achieving freedom with your time, location, and finances.
We believe that a profitable e-commerce business is what opens the doors for you to start living your dream life if you work smarter, not harder, use the right tools and follow the proven roadmap. We’re here to give you the tools you need to make your dream life happen. Let’s get started!
Check out the points below to learn more about how to reach consistent income online with e-commerce using evergreen products. For all our tips, listen to the ENTIRE episode of The Creative and Ambitious Entrepreneur Podcast on your preferred streaming platform.
First, we want to make sure you have a solid understanding of what “evergreen” and “seasonal” mean. Any product that sells within a specific season of the year is going to be labeled seasonal. This can include holiday products, but it can also apply to things like back to school, prom or graduations. Keep in mind that seasonal products are what sell for a short period of time over the course of a year. While it’s a nice boost when these products sell, they are unpredictable, and you can’t rely on them as the major source of income for your business.
Evergreen products are the ones that sell consistently monthly and yearly without needing an occasion that is seasonal to be the reason someone buys. It’s important to have evergreen products to profit in your online e-commerce business because they can sell consistently at any time of the yearly sales cycle. Once these evergreen products sell consistently in your Zazzle store you can begin to predict how much money you will make in future months.
Certain situations can change what you might define as seasonal or evergreen. COVID-19 is a perfect example. Before COVID-19, events like weddings, graduations and birthdays happened more often at certain times of the year. With the ongoing pandemic, people are under various restrictions. These events are now being held at different times of the year that are unpredictable versus in the past.
If you have been on Zazzle for several years, you can track how your products sell monthly over a year to start to see patterns. You can start to identify your evergreen products because they sell consistently.
If you are newer to Zazzle, you won’t know this yet but you can make predictions based on what the average customer buys as evergreen products and start posting them in your store.
What we recommend is that 80% of your products should be evergreen and 20% seasonal. We recommend this because it has worked for us. With 14 years of experience on Zazzle, we have seen consistent and predictable income by maintaining a product inventory of 80% evergreen products.
If you set yourself up with 80% evergreen products and they start to sell consistently, you will feel more secure and confident because you will be able to predict how much money you’ll make over time as well. This is when you can feel that your Zazzle business is truly a business and not a hobby.
Whether you are just starting your Zazzle business or if you’re a seasoned Zazzle designer, we encourage you to take a thorough inventory of your products and which products are selling. When you create a product inventory of 80% evergreen products in your store that consistently sell for you, you’ll be able to rely on Zazzle as a steady income source. Not to mention, you’ll sleep better at night!
For even more details on what you need to do to create a predictable income stream in your Zazzle store, listen to episode 26 of The Creative and Ambitious Entrepreneur Podcast.
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Thank you so much for listening to The Creative and Ambitious Entrepreneur Podcast! We hope this episode helps you get a sense of how you can use evergreen products to profit on Zazzle.
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We’d love to hear your biggest takeaways from the episode. See you back here next week!
Jen and Elke Clarke are a mother-daughter duo that empowers women entrepreneurs to make money online. Through courses and coaching, Jen and Elke help women (and men) become successful creative entrepreneurs on Zazzle and e-commerce. Combined Jen and Elke have sold over 15 million dollars-worth of products, and earned over $1.5 million combined through their businesses on Zazzle. Jen and Elke have influenced and transformed the lives of hundreds of thousands of people worldwide with their free content, paid and private coaching.
They are international, award-winning authors. Click the links to purchase their books through Amazon: Earn Around The World and Create Online and Grow Rich.
Jen and Elke Clarke have been featured in Yahoo Finance as TOP 5 e-commerce coaches.
