Keeping up with design trends is crucial when creating products that sell well on Zazzle. Your store needs to be fresh and updated. Customers are looking to buy products that reflect the newest and hottest trends for the year. This can be a certain color, style, or type of product. Doing your research on what is popular this year is key to making products that will sell well on Zazzle. In this article and the Mallorcan Mini Series video, I will tell you the key things you need to know about design trends and how you can use them to increase your chances for success.
Use Design Trends to Create Products that Sell on Zazzle
You want to be successful on Zazzle and sell products consistently. Zazzle is a wonderful platform because it allows you to generate passive online income. Products are only printed when a customer purchases them. Due to this ‘no inventory, until bought’ characteristic, you can potentially make royalties from products you made years ago. However, in order to maintain your income you need to make sure you have relevant and trending designs for sale in your store. Each year trends change. Colors, styles of design, and certain products become popular. In order to make sure that you set your Zazzle store up for success, you need to make sure you research these trends and create products accordingly.
Research Trending Products on Zazzle
The first place that you should start when doing your design trends research is on Zazzle. When you are on the homepage, you can get a good idea of what types of products are trending. Zazzle has an impressive internal and external promotional strategy for products in the marketplace. The popular products they choose to promote are featured on the homepage and in their promotional emails.
At the top of the homepage, you are able to see the popular occasions or deals that Zazzle is offering. They have put these products at the top for a reason. They are the ones that are trending right now. Underneath the banner, Zazzle promotes the top picks for the day. These are the most popular product types that are selling at this time.
When you scroll to the bottom of the homepage, you will see the ‘trending products’ section. This gives you a clear indication of the most popular products and designs that have recently sold. You can use this information to be inspired to create your own products. For example, if you see that baby shower invitations are trending, you should create baby shower invitations.
Use Trending Colors in Your Designs
Specific color choices are very important when it comes to following design trends. Color can make or break a design. Your product will stand out like a sore thumb if you are using colors that were popular a couple of years ago. Each year the color trends change. You can easily look up what colors are popular using The 2019 Pantone Color Guide here.
Simply incorporate these colors into your designs. By using trending colors, customers will recognize that your products are fresh and updated for the year. Do not use the word ‘Pantone’ or the exact name of the color in your titles and tags to be sure that you are not violating any copyright laws.
Find Out What Product Types and Style is Trending in Your Niche
In order to create products that sell well on Zazzle, you need to do research within your niche. Following the trends does not mean that you start to make products that have nothing to do with your niche. If you sell home decor items on Zazzle, you do not need to start making baby shower invitations because you saw them trending on the Zazzle homepage. You need to stick with the trends within your niche for that store unless it fits.
Simply search for products in your niche on the Zazzle menu. Your results will show you the popular products and designs within your niche.
Create Designs with Trending Fonts
Fonts are very important when designing trending products that sell well on Zazzle. Just like colors, fonts can date your design. You need to use popular and trending fonts. Zazzle’s easy-to-use design tool is amazing at providing you with trending fonts. They have recently acquired licenses to hundreds of new fonts for your to use in your designs. You do not need to purchase anything.
Look at the trending and popular products on the Zazzle homepage and find out what fonts are being used. Use these in your designs to have a fresh and updated look on your products.
Use Popular Titles, Tags, and Keywords for Your Products
Last but not least, you need to make sure that you are naming your product properly and using the right tags. You might be under the impression that trends only affect the actual design of your product. But this is not the case. You need to keep up to date on what words designers are using to name their products. Whether it be a certain color trend or descriptive words, you must use these in order to get your product found in the marketplace. Years ago, it was a trend to have your product title be in all capital letters. Now it is not.
Since Zazzle recently updated its department tree, you need to use the proper titles, tags, and descriptions for your product in order for it to be easily found in the marketplace. If you do not keep up with the trends and properly describe your product, it will be less likely to be purchased.
Watch The Mallorcan Mini Series Episode on Using Trends to Create Products on Zazzle
What Have You Learned In This Article?
1. Design trends are very important. You need to follow them to create relevant and popular products.
2. Zazzle is a great tool you can use to find trending product types and design styles.
3. Use Pantone colors for the year to keep your designs fresh.
4. Research trending styles and product types within your niche.
5. Properly title and tag your product for optimal customer reach.
I love your comments. Post below.
I would love to hear from you. What have you learned from this article? What trends have you seen for 2019? Have you created products according to what is popular this year? Comment below!
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Spend 7 days working hard and playing hard.
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Create your Zazzle business strategy and online marketing to grow your business to the 5 and 6 figures.
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During the retreat in Mallorca, 4 hours per day (for 5 days) of intense work, will be balanced with time off to do organized fun things with Elke and Jen.
During this time, you can ask questions and talk business. Sometimes the best strategies and ideas come when you’re relaxing and doing something else besides work. Elke and Jen will be your local guides to show you the sites and experience life in Mallorca.
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About the author:
Jen Clarke is the author of the upcoming book “Earn Around The World“. Jen, along with her mother, Elke Clarke, mentors and teaches digital creatives online marketing and business strategies to build a profitable eCommerce business. The 5 Step Profit Plan VIP Mentoring Program™ is Elke Clarke’s signature program that Jen and hundreds of others are using to be successful designers and sellers on Zazzle.
