Styled photography and product mock-ups have become a very popular way to professionally promote your Zazzle products. When you promote on social media, not only are you promoting your Zazzle products but your BRAND as a Zazzle store. By using these styled templates, you are able to entice your social media audience, increase your brand following and see more sales. Social media is all about eye-catching images. The content you are promoting needs to look and feel professional. When you promote your Zazzle business of course you want it to look professional! To do so, your images need to have a ‘wow’ factor to get your audience’s attention. By using styled photography and mock-up photos, you are easily able to achieve this goal.

How To Use Styled Photography To Promote Your Zazzle Products

I am sure that you have noticed the many #zazzlemade images floating around on social media sites. Designers on Zazzle are creatively promoting their products with beautifully styled photography and mock-up images. When you see these images you are inspired. You want to buy the product. Imagine yourself holding that steaming cup of coffee in the cute mug that is shown in the picture. You laugh to yourself at the ‘But First, Coffee slogan on the cup. You now have the desire to own the coffee cup. So how do inspire your customers to feel this way? It is very simple. You need four key elements.

A Photo Editing Program

In order to create and design your styled photography or mock-up images, you will need to have a photo editing program. The most popular photo editing program is Adobe Photoshop or Adobe Illustrator, however, there are many other programs available that aren’t so expensive. Corel Paintshop Pro and Gimp are also options. However, if you would like to do more professional editing with your photos, I would suggest you use Adobe Photoshop.

Styled Photography or Mock-Up Images

Styled photography and mock-up photos are readily available online. In the video tutorial, we show you two different sources where you can find commercial-free and copyright-free images to use for your designs. I suggest you always download commercial-free images, even though you will not be selling these styled photography designs, as you want to avoid any copyright infringement issues that may arise. The coffee-styled photo that was used in the video tutorial can be found here. The business card mock-up can be found here. Browse these websites for other styled photography and mock-up images with the proper copyright regulations to use for your Zazzle promotional designs.

Screenshots or Photos of Your Zazzle Products

You will definitely need to gather screenshots or photos of your Zazzle products. Make sure that the images look professional and clean. For example, if you take a screenshot, make sure you don’t include any background that could interfere with your styled photography. You want your Zazzle product to look as if was in the photo originally. This is why styled photography and mock-ups are so popular right now. They look seamless and professional. When you import or place your screenshots into your photo editing program, make sure that the size is correct. You want the proportions of the images in the original (styled photography or mock-up image) to be similar to your Zazzle product screenshots.

Social Media Platforms

Now that you have made your professional-looking styled photography and mock-up images, you will want to blast them on social media. These images are perfect for Pinterest, Instagram, Facebook, and your blog/website.

A fun and informative training video on how to organize Zazzle store categories

Using styled photography and mock-up images is a great way to promote your Zazzle products. The best way to show you how to make these images is by using a video.

In this video, Jen and I have combined one of our “Mallorcan Mini Series” on Elke TV on YouTube and a training video to give you a real-life example of why presentation is important and how styling your Zazzle products can entice people to buy. You will learn two different ways to create a professional-looking promotional image.

So KEEP WATCHING all the way to the end.

What have you learned from this article and video?

• You need to have a photo editing program
• Screenshots are the best way to get images of your Zazzle products
• Styled photography and mock-up images can be found on Pixabay and other websites
• Make sure that your images are commercial free
• Use your social media sites to promote your images

COMMENT BELOW.

Have you been using styled photography and mock-up images to promote your Zazzle products?

Did you find the tutorial helpful?

I would love to hear from you.

Write your comments below.

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