Have you ever realized the importance of considering the location of your customer in order to sell well on Zazzle? Designing on Zazzle is fun and easy, but you need to strategically plan and make business decisions based on your customer’s location. Depending on where your customer is located, you will make certain design and product choices. By implementing this strategy, you will optimize your Zazzle store for success. In this article and video, I will explain the importance of considering your customer’s location and what action steps you need to take in order to sell well on Zazzle.
Consider the Location of Your Customer to Sell Well on Zazzle
As a designer on Zazzle, you know that in order to be successful, you need to make certain business decisions. Your products need to be made strategically. You cannot sell well on Zazzle by making random products without thought. Your products need to be made with the consideration of your specific niche and your customer. Above all, the location of your customer is the most important. You want to make products that sell well based on your customer’s needs, culture, and preferences. If you design products that do not consider these factors, you will not sell well on Zazzle. You need to make the right product type, with the right design trends, and use the right language. If you do not, your sales will not increase.
Who Is Your Perfect Customer?
In order to create products that will sell, you need to first know who your perfect customer is. To find this out, you need to have a clearly defined niche and style. You need a specific niche in order to stand out as a designer on Zazzle and compete in the marketplace. Once you have figured out your niche, you are able to understand who your customer is. For example, if you are designing baby shower invitations on the US Zazzle website, you are most likely going to be selling to North American expecting mothers. Now that you know where your customer is located, you will make strategic business decisions in order to sell more on Zazzle.
Need Help Finding Your Perfect Niche?
You might not know exactly what your perfect niche is. If you would like help figuring this out, read the article I wrote last week titled Find Your Unique Niche to Sell More on Zazzle.
In the article, you will find a free cheat sheet for you to download that will guide you toward finding your perfect niche and help you understand your customer better.
Making the Right Type of Products Based on Your Customer’s Location
As mentioned in the video below, you need to make the right type of products based on your customer’s location. Your customer might have different trends or cultural norms that others do not. For example, it is a popular trend in North America to send a flat 4.25″x 5.5″ card as a holiday greeting. However, customers in Europe and the UK would less likely to purchase this. They are more accustomed to a folded 4″ x 5.6″ greeting card. This is why it is so important to consider the customs that your specific customer is used to. If you do not, you are risking your sales on Zazzle.
Using the Right Styles and Trends Based on Your Customer’s Location
It might seem obvious, but you need to make products that follow the trends and styles that are popular that your customer follows. These change based on their location. Something that is trending in North America might not be popular in Europe or the UK. You need to make sure that you keep up with the trends and what is popular with your customer.
This can include but is not limited to:
1. Product styles
2. Sayings/ phrases
3. Colors/fonts
4. Art mediums
5. Viral videos/ celebrities
Design For The Holidays Your Customer Celebrates
Your customer’s location also affects the products you make that revolve around celebrations. For example, if your customer lives in Canada, you might want to make Canada Day-related products. You would not make these products if your customer is located in Australia. Zazzle wrote a great article on their blog, providing a list of the typical North American celebrations and the dates on when you should start making those products. You can read it here. If your customer is located in a different country or follows a certain religion or culture, you need to know the dates of their special celebrations. These celebrations are very important such as Hanukkah or the Day of the Dead. By designing products for these celebrations, you optimize your chances of selling on Zazzle.
Use the Right Language Based on Your Customer’s Location
Your customer’s location does not only affect the type and style of product you make, but also the language or sayings that you use. If your customer is located in Germany, you want to make sure that you are designing in German and using the right spelling. You will lose sales if your spelling is incorrect or if the words you are using are offensive in that language. You need to be very careful when writing in a different language in order to not offend anyone. If it is your native tongue, then I encourage you to design freely. If you are worried about the correct spelling or sayings to use, Zazzle has written a very helpful article with proper translations to use for popular products. You can read the article here.
Watch The Mallorcan Mini Series Where Elke Clarke Explains the Importance of Considering Your Customer’s Location
What Have You Learned In This Article?
- You need to first find your perfect niche in order to understand who your customer is.
- Your customer’s location is very important.
- Choose the right types of products when designing for your customer.
- Keep up with the trends based on your customer’s location.
- Design for specific holidays or celebrations that your customer partakes in.
- Use the right language based on your customer.
Comment Below! I love Hearing Your Stories
Let me know if this article has been helpful. Are you considering the location of your customer when you are designing products on Zazzle? Have you realized the importance of where your customer lives when it comes to your sales? Comment your thoughts!
June 9th to 15th 2019 Mentoring Retreat – Experience Mallorca and Transform Your Zazzle Business
Join Elke Clarke and Jen Clarke at this transformative live event. Come to the beautiful island of Mallorca, in Spain, from June 9th to 15th. Be mentored in person by top sellers and Zazzle designers, Elke Clarke and Jen Clarke.
Spend 7 days working hard and playing hard.
Be part of this Small Group Mentoring Retreat Mallorca Experience:
- Receive personal mentoring from Elke and Jen.
- Make friends with fellow designers.
- Experience Mallorca’s sites and culture
Create your Zazzle business strategy and online marketing to grow your business to the 5 and 6 figures.
The retreat is only the beginning of your ONE-YEAR MENTORING EXPERIENCE.
After bonding at the retreat, with fellow Zazzle designers and having Elke and Jen become laser-focused on your business, you will be part of an exclusive year-long mentoring group that meets monthly (virtually) to follow up on what you started in the retreat.
Jen and Elke will be holding you accountable and continue to provide business strategies and online marketing for each stage of your business as it grows over the course of the next year.
During the retreat in Mallorca, 4 hours per day (for 5 days) of intense work, will be balanced with time off to do organized fun things with Elke and Jen.
During this time, you can ask questions and talk business. Sometimes the best strategies and ideas come when you’re relaxing and doing something else besides work. Elke and Jen will be your local guides to show you the sites and experience life in Mallorca.
CLICK ON THIS LINK FOR THE RETREAT DETAILS AND TO RESERVE YOUR SPOT
Zazzle Mentoring Retreat Event Mallorca Spain June 2019 – Click On the Image to Use the Affordable 12-Month Payment Plan
Want a 12 Pay Option and 2K in Bonuses?
To achieve success at anything you need to follow a proven plan and take the advice of the right mentor.
That is why I am giving you this amazing BONUS if you reserve your spot in the retreat TODAY.
You will receive FREE access to The 5 Step Profit Plan VIP Mentoring Program™ FOR ONE YEAR. (Tuition of $2,161 US). Access starts immediately.
After ONE YEAR, you continue to have access to the program and can choose to pay for additional mentoring.
I am also making it extremely easy for you to pay with 12 affordable monthly payments. Be at the retreat in June, take 12 months to pay.
This is a fantastic opportunity that you can not afford to miss.
See you in Mallorca at the retreat!
Elke
CLICK ON THIS LINK TO USE THE 12-PAY OPTION AND RESERVE YOUR SPOT AT THE MALLORCA RETREAT
Can’t Take Part in The Retreat But Still Want the Mentoring?
You can now purchase a virtual ticket to the year’s follow-up mentoring calls. This consists of 12 LIVE mentoring sessions that will happen after the retreat. This is a great opportunity if you want to take part in the mentoring but cannot come in person to Mallorca.
You have two different payment options for the virtual ticket. You can purchase with a one-time payment of $997
or…
You can purchase the 12-month payment plan at $97
CLICK ON THIS LINK TO PURCHASE THE VIRTUAL TICKET FOR THE 12 MENTORING SESSIONS AFTER THE RETREAT
CLICK ON THIS LINK TO PURCHASE THE $97 12-MONTH PAYMENT PLAN FOR THE MENTORING SESSIONS
About the author:
Jen Clarke is the author of the upcoming book “Earn Around The World“. Jen, along with her mother, Elke Clarke, mentors and teaches digital creatives online marketing and business strategies to build a profitable eCommerce business. The 5 Step Profit Plan VIP Mentoring Program™ is Elke Clarke’s signature program that Jen and hundreds of others are using to be successful designers and sellers on Zazzle.
