If you have decided that you want to start a Zazzle store but you can’t decide which Zazzle niche ideas you want to focus on you are in the right place. We have been selling on Zazzle for more than ten years and in that time we have tested out lots of Zazzle niches and come up with our favorites that have helped us generate more than $15 million dollars in Zazzle sales.
In this article, we share the five best selling niches on Zazzle that you can serve and bring your unique creative ideas to customers who are ready to buy.
“One of the things we love most about being Zazzle designers is that customers can personalize our designs using the templates we set up for text and images.“
But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to The Creative and Ambitious Entrepreneur blog. We’re Jen and Elke Clarke. We are a mother and daughter team that started Zazzle e-commerce businesses over 10 years ago and have sold over 15 million dollars-worth and counting of products on Zazzle.
The Creative and Ambitious Entrepreneur blog is for you, the creative. We share actionable steps that you can take to make money in your e-commerce business. In each article, we will take you one step closer to achieving freedom with your time, location, and finances.
We believe that a profitable e-commerce business is what opens the doors for you to start living your dream life if you work smarter, not harder, use the right tools and follow the proven roadmap. We’re here to give you the tools you need to make your dream life happen. Let’s get started!
Let’s jump right in and share the five top selling Zazzle niche ideas in 2021 which are:
Don’t forget that the niches you choose to focus on are an important part of creating a successful Zazzle business. Choose a niche based on your passions and ability to serve the audience, rather than just because it is on the top selling niche list. To help you with this process, click this link to get access to our free “Nail Your Niche Worksheet” now and then keep reading this article to get more ideas to help you lock in your niche strategy for your Zazzle store and business.
Read on to dig deeper into each niche and learn how to niche down further and discover the types of products that customers love to buy.
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Let’s start with occasions, which is not only one of the top-selling Zazzle niche ideas, but also our favorite.
People need paper invitations and announcement cards for all sorts of events and celebrations whether it’s virtual or in person. From baby showers and graduations to birthdays, anniversaries and religious celebrations like baptisms and bat mitzvahs.
One of the things we love most about being Zazzle designers is that customers can personalize our designs using the templates we set up for text and images. This means you can create beautiful invitations and the customer can add in the details of their celebration on their own.
This is one of the ways that Zazzle provides us with a “Passive” income, which is one of the three pillars that make up the foundation and framework for our successful Zazzle businesses.
When you design for the occasions niche on Zazzle you are not limited to paper products like invitations and greetings cards. You can add your design to other products the customer might need for their celebration or party. From paper plates and napkins to balloons and banners and even cupcake toppers!
If you love the holidays then you should consider targeting this niche when setting up your Zazzle store.
The most popular holiday you can design products for is of course Christmas. Personalized greetings cards, with and without the option to add a family photograph, fly off the virtual Zazzle shelves in the run-up to December.
Again, thanks to Zazzle’s vast range of products, you can think beyond the Christmas card and design ornaments, gift wrap and even tree skirts!
Of course, Christmas comes but once a year and if you want to make money all year round in your Zazzle store you will need to target some other sub-niches in the holiday niche. That’s ok because New Year’s Eve, Valentine’s Day, the 4th of July and Thanksgiving are all popular niches you can serve.
It’s not just personal customers who come to Zazzle to shop for customized items. The business niche is also a popular one you can serve.
The first product to add to your store is probably going to be the business card. You can set up the text templates so that the customer can personalize the card with their information, and even add a space for them to add their logo.
Business cards come in all shapes and sizes, but as you might have guessed Zazzle also sells many other products that business owners need. You could design marketing materials like flyers, gift certificates and loyalty cards. Or business stationery items like rubber stamps, headed paper or appointment cards.
When you’re designing in the business niche you can serve a general audience or you can niche down and target one or more specific business types. Popular markets to serve on Zazzle include bakeries, hair and makeup artists, construction businesses, lawyers and home stagers.
Each business type needs different products and design styles so take that into account when you carry out your research.
We already talked about occasions and you might have noticed we didn’t mention weddings. That’s because weddings on Zazzle are in a niche of their own!
The wedding market is huge, and if you think that 2023 is not the time to start an online wedding invitation business with Zazzle you’d be mistaken. Even in the middle of COVID-19 we and our students are making money in the wedding niche.
We are so passionate about the wedding niche that we have a Wedding Invitation Boot Camp™ with several hours of video training showing you how to research this market and design products that customers will love.
Don’t forget that there is more to the wedding niche than just the invitation suite. You could also design products for Bridal Showers, Bachelorette parties and items for the wedding reception. Of course, every bride and groom needs to send thank you cards to their friends and family.
The last top-selling Zazzle niche idea we want to share with you is photo keepsakes.
We live in a world where most of us carry a phone in our pockets and we have the opportunity to take photographs whenever and wherever we want to. Sadly these days many of those photos are destined to stay on our phones where no-one can see them. That’s why the photo keepsake niche is so popular on Zazzle. The customer can purchase a beautiful product, for themselves or to give as a gift, and it can be personalized with their photographs.
If you browse the Zazzle marketplace you will see photo keepsakes for families, pets, best friends, weddings and more.
Hopefully, you have already gathered that Zazzle does not just sell paper products. They have a huge range of items that are perfect for designing as photo keepsakes.
You could design home decor items like pillows and blankets or electronics like cell phone cases and mouse pads. They have a range of clothing options including t-shirts, hoodies and socks. Photo keepsake designs work well on toy products like jigsaw puzzles and playing cards. Zazzle also offers a wide range of wall art options including posters, acrylic prints and canvases.
Congrats! You’ve decided which niches to focus on selling on the Zazzle platform. Now it’s time to decide if they all fit in one store or many. Click on this link to get the help you want to decide if you will sell through one Zazzle store or more.
And there you have it!
You now know the five top-selling Zazzle niche ideas:
We also shared with you the kinds of products that customers love to buy in each of those niches.
We even went a step further to show you how each of those niches can be broken down into five further sub-niches giving you 25 different niches you can serve with your own Zazzle store. If you skipped to the summary go back up into the article and check out each section for extremely helpful ways to profit from each niche.
The only thing left for you to do is choose the niche you feel most passionate about serving! You will most likely have better success doing something you love.
Nailing your niche is just the start of building a successful Zazzle business. Next, you need to know how to set up your store properly, how to design Zazzle products, and how to promote your Zazzle products and store to the right customers
We cover all of this and more in our signature course The Profit by Design Academy™. Join our growing community of course members who are achieving their dream life.
They say you are the average of the 5 people you spend the most time with. Let us be in your inner circle of influence to help you become the successful e-commerce online entrepreneur you want to be. Follow us on Instagram @msjenclarke @elkeclarke Let’s DM and chat on IG.
Love to learn on the go?
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In this post, we have a very special guest, one of our own clients. Her name is Wendy. She’s going to be talking to us about her journey through Zazzle…
Jen and Elke Clarke are a mother-daughter duo that empowers women entrepreneurs to make money online. Through courses and coaching, Jen and Elke help women (and men) become successful creative entrepreneurs on Zazzle and e-commerce. Combined Jen and Elke have earned over $1.5 million combined through their businesses on Zazzle. Jen and Elke have influenced and transformed the lives of hundreds of thousands of people worldwide with their free content, paid and private coaching.
They are international, award-winning authors. Click the links to purchase their books through Amazon: Earn Around The World and Create Online and Grow Rich.
Jen and Elke Clarke have been featured in Yahoo Finance as TOP 5 e-commerce coaches in 2020 (June 2020).
