6 Figure Passive Online Income is Possible with Zazzle

6-Figure Passive Online Income Possible with Zazzle

For the past 5 years, I have been living my dream of making a 6 figure passive online income with Zazzle, a popular e-retailer. Despite changes and obstacles, I have proven that I can consistently earn over $100,000 US year after year by selling my creative designs through my virtual stores on Zazzle.

Consistent 6 Figure Passive Online Income is Possible with Zazzle

6-Figure Passive Online Income is Possible with Zazzle

6-Figure Passive Online Income is Possible with Zazzle

People are always wondering if I am telling the truth about my Zazzle earnings. Yes, I am! I am proof that it can be done consistently over many years despite many changes on Zazzle.

You have the same opportunity to earn passive online income on Zazzle.

I started this blog, so that I can empower people, like you, to realize your goals to make money online using your creativity.

It is a dream come true for me to have this amazing opportunity that Zazzle provides.

Anyone can open their own store for free. That is what I did in 2007. Since then, I have built my virtual online Zazzle stores into a million dollar a year business.

What is Passive Online Income?

Passive online income means, income you make from an online source, while you are not physically working on it every day. This happens after you do the hard work to create your sellable assets.

In this case, we are talking about posting virtual products for sale in your online Zazzle store. By creating designs on products for sale, you are creating copyrighted virtual assets, which you make once and benefit from over and over with future sales.

My Zazzle Earnings from 2007 to 2016

The earnings results are in for 2016. It is official. I have made over 6 figures in online passive income with Zazzle for the 5th year in a row. Check out the image below that shows my yearly income.

My Zazzle Earnings from 2007 to 2016

My Zazzle Earnings from 2007 to 2016

As you can see, it took me a while to really get started and make serious money on Zazzle. But my income steadily increased every year once I got the hang of it.

If you are just starting out now, I am sure you would see results more quickly because there are so many amazing products to design on now compared to in 2007. Also, Zazzle has a much larger number of daily visitors to the site in 2016. All of these factors give you a greater opportunity to make sales.

Over the years I have tried many things, some of which worked and others which did not.

In the spirit of “the year in review” I thought I would give you a few high level tips on what I have learned and implemented to earn a 6 figure passive online income on Zazzle.

Seasonal Products Can Really Increase Earnings

If you have yet to design products for special holiday events, especially the Christmas holiday season, then I highly recommend it.

When I first started out my wedding store focused on wedding items such as invitation sets, postage and stickers. This provided a good income, during the spring and summer months.

It was only after I added Christmas and New Years items to my store products, I saw a huge increase in my sales around the November and December. I added items like “Couple’s First Christmas” cards, ornaments and keepsake gifts for newlyweds and relatives.  Any items that are great holiday gift ideas sold well.

You don’t need to make items for every single holiday throughout the year. Focus first on Christmas, since you will see the most return for your efforts.

Even if you don’t have art or photos that work to create Christmas cards, consider making products which can be gift ideas for the holidays.

Broaden Your Product Lines with Matching Products

Once one of your designs sells and becomes popular, don’t forget to broaden your product line with that design.

I am always so excited when I see the sales emails, but sometimes I forget to go into my products tab to see what matching products I have of the design that I just sold. Then months later, I think, “Why haven’t I sold any Thank You Cards with this design on it? I quickly realize it is because I didn’t make it!

It is overwhelming sometimes to remember what you made and what you did not. I like to use the sort option in the back end of my store to see if I made matching items to keep on top of things.

Wedding invitation sets are a great start, in my wedding store, but I found it is important to also add wedding items for certain times of the year based on the wedding cycle.

For example, save the date cards and postage sold in January. With June weddings, items for the wedding reception picked up in sales around April and May. Then in August and September, thank you cards sold.

Buy having these matching products for different stages of a wedding customer’s buying cycle you can increase the frequency with which you can make a sale from one popular design.

Evergreen Products are the Key to Year Round Success

Evergreen products are product types that sell year round and have a timeless design so that they will be sellable year after year.


To have a consistent income stream from Zazzle month after month, year after year, you need to stock your store with evergreen products.

This takes some trial and error. But as you work on your store products, you will be able to see what consistently sells with your designs. You can then identify these as your core product line.

Determine the product types and designs you are consistently selling and cross populate on each. For example, you have a tote bag that has design #1 on it that sells 1 or 2 every week all year long.  Then you have a mug with design #2 which also sells year round. Once you identify these, then add design #2 to the tote bag and design #1 to the mug.

Continue doing these types of assessments and product line expansions and soon you will have a core group of evergreen products. These will provide you with a base income each month of the entire year. With any luck these will also provide you with that income year after year.

There will be changes in customer buying trends and your evergreen group of products will not be the same as time goes on. But by cultivating them year after year, your evergreen products will be a great source of consistent online passive income.

Evergreen Products Allowed Me To Take A Year Off Zazzle

As I stated at the beginning of this article, passive online income happens after you have done all the hard work to create assets (or products), which then keep earning while you are not working.

During the first few years, I worked hard on my Zazzle stores to build up my product base. I didn’t mind though because, for me, it was already a luxury not to have a 9 to 5 job so that I could be with my kids when they needed me.

For the past 5 years, I worked a little less, but actually started to earn more, because I was working smarter not harder.

Over the past year, I have only put in a few hours of work into my Zazzle stores, every second or third month.

I took 12 months off, and because of my evergreen products on Zazzle, I was able to sustain my 6-figure income.

I have proven to myself that I have created TRUE PASSIVE ONLINE INCOME WITH ZAZZLE

You can create passive online income with Zazzle too.


What did you learn?

  • It is possible to consistently make a 6-figure income on Zazzle selling your creativity
  • Zazzle is a great opportunity to earn a passive online income
  • Include Christmas holiday gifts and stationery in your store, as it is a major buying time on Zazzle
  • Expand your product line when you identify a design that is selling
  • Create and identify evergreen products that sell year round and year after year to generate a solid income base
  • Your Zazzle store can be a source of true passive online income (working only a few hours over the course of one year) when you have a consistently earning evergreen product line



  • Leona Hussey

    December 14, 2016

    Thanks so much for sharing this useful info.

  • admin


    December 14, 2016

    Hi Leona. You are welcome.

  • Alison

    December 14, 2016

    Hi Elke
    Thank you so much for sharing. I have a question please – is it true you need between 5 -10,000 items on Zazzle before you can make a reasonable living? I’ve heard this said and it has discouraged me. What has been your experience of this please?

  • admin


    December 14, 2016

    Hi Alison. I do not know what you consider as reasonable living. But it is important to do the math. If you are selling items which give you about $1.00 royalty and you sell it once every day for an average of 350 days. Then you will earn $350.00 in a year. 10 products would be $3,500.00, 100 products would be $35k. 200 products sold every day for 350 days at a royalty of a $1 each would be 70K a year, which would be a “reasonable living”.

    Obviously, I don’t think anyone has ever had a product that sold every day of the year let alone 200 products consistently.
    But, you can have one product make 10k in one holiday season if it is a real block buster. So I think we all fall somewhere in between these two extreme examples.

    The point is that you have to look at your own products. The 80 / 20 rule applies as well. If you have 100 products, 20 will sell well. So if you have more you can increase your chances of sales.


    …making 1000s of terribly designed products will not give you any better chances of earning a reasonable living.

    Try not to worry about how many products you have to make and focus on expanding your product line of the designs that sell.

    That way you feel more confident that your work is not in vain. You have already sold your design on a different product so the hard part of discovering a “best selling design” is done. Now you can expand your product base knowing these new products will also have a good chance of selling.



  • Dave

    December 20, 2016

    Hi Elke

    Do you design everything yourself? my design skills are non existant and was wondering about your thoughts on using royalty free graphics from sites like pixabay


  • admin


    December 21, 2016

    Hi Dave
    In my course, “7 Days to Success with Elke Clarke: A Beginners Guide on How to Make Money on Zazzle”, I show you how to use royalty free images and graphics from sites like Pixabay. It is definitely a great option. You can then use the Zazzle edit menu to add text to further enhance your free image and make your design stand out from anyone else who uses the same image. By modifying it slightly you are actually then creating a new design which you have copyright ownership of.

  • Rhoadie

    December 24, 2016

    Thank you for doing such a great job giving us thorough step by step advice.

  • admin


    December 29, 2016

    You are welcome, Rhoadie.

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