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Profit from Weddings in 2021 on Zazzle

By Jen & Elke Clarke

Profit from Weddings in 2021 on Zazzle

Do you want to profit on Zazzle from weddings, while COVID-19 is happening and even when COVID-19 is over? Then this article is for you. We, Jen and Elke Clarke, have been profiting on Zazzle in the wedding niche for over 14 years now. Even though COVID-19 influenced what sold on Zazzle in the wedding niche in 2020, we pivoted our Zazzle business strategy based on the needs of the brides and grooms faced with unique needs arising from postponed weddings or altered wedding plans. Our students also profited from the wedding niche and are poised to profit from weddings in 2021 whether COVID-19 is eradicated with the vaccine or not. In this article we will give you insights on what to do to profit from weddings in 2021.

Weddings in 2021

“You can profit from weddings in 2021 by creating the right products needed by couples who are still going through with their wedding and others who are postponing it. You just need to know what products they need so that you can provide them in your Zazzle store.

 

Who are we, Jen and Elke Clarke, and how can we help you?

But before we dive right in, let us introduce ourselves in case this is your first visit. Welcome to The Creative and Ambitious Entrepreneur blog. We’re Jen and Elke Clarke. We are a mother and daughter team that started Zazzle e-commerce businesses over 10 years ago and have sold over 15 million dollars-worth and counting of products on Zazzle.
 
The Creative and Ambitious Entrepreneur blog is for you, the creative. We share actionable steps that you can take to make money in your e-commerce business. In each article, we will take you one step closer to achieving freedom with your time, location, and finances. 
 
We believe that a profitable e-commerce business is what opens the doors for you to start living your dream life if you work smarter, not harder, use the right tools and follow the proven roadmap. We’re here to give you the tools you need to make your dream life happen. Let’s get started!

Predicted Trends for Weddings in 2021

According to The Wedding Report Inc., in 2021 we will see an additional 650k weddings in addition to the yearly average, bringing the total 2021 number of weddings to 2.77 million versus a normal year of about 2.12 million couples getting married. Spending on weddings will be reduced in both budget and guest counts per couple. The 2021 average spending per wedding will be about $21.6k, resulting in a total market of $60 billion spending. That does not mean less profit. Instead it means the same or more opportunities to profit because people are still getting married, just not in the same way. If you are a wedding photographer or caterer or venue provider, yes, there will be most likely less revenue generated with the usual wedding-related expenses. But brides will still need wedding items. That’s where we as Zazzle designers can profit.

Weddings in 2021
Image caption:
Average estimated cost per couple of weddings in 2021 (Source = The Wedding Report Inc.)
 
 
Even though the average spend per wedding is predicted to be lower (Source = The Wedding Report Inc.) more weddings are to take place in 2021 to make up for cancelled weddings last year. For you as a Zazzle designer, this shouts “Opportunity” loud and clear. As long as you know what to do to profit from this changing wedding market and know what the new demands are that need to be filled. Keep reading to discover trends that are predicted for 2021 and ways that we suggest you leverage this research to build out your Zazzle wedding products.
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Weddings in 2021

Trends for Weddings in 2021

The following are just a few of the emerging trends for weddings in 2021 according to Insider.com:
 
  • Smaller wedding guest list
  • Multiple celebrations for one wedding
  • Green and white florals will be less popular themes
  • More elopements will take place
  • Live streaming the ceremony will become more common
  • DIY Decor is coming back in style
  • Bachelor and Bachelorette parties will stay away from bars and crowded venues and will take place at house rentals, through sites like AirBnB, instead

Opportunities for Zazzle Designers Based on Trends for Weddings in 2021

Using the following list (in bold) from Insider.com we make suggestions for each so that you can profit from the emerging trends for weddings in 2021:  
 
  • Smaller # of guests: We suggest to continue to make all the paper products because they are still selling like the wedding invitation suite, but add extra COVID-19 related items needed for the wedding to take place and ways to provide safety instructions to attending guests.
  • Multiple celebrations for one wedding: More events means more invites and party accessories, leading to more opportunities to sell and profit. 
  • Green and white florals will be less popular: Warmer hues like burnt orange, deep burgundy, and vibrant purple are making a comeback. So get designing!
  • More elopements will take place: Time to add announcements and accessories to your product suite for couples to share their good news with family and friends.
  • DIY Decor is coming back in style: Help brides do DIY decor with items they would need like stickers, banners, favor bags, keepsakes etc
  • Bachelor and Bachelorette parties will stay away from bars and crowded venues and will take place at house rentals, through sites like AirBnB, instead: Welcome packages for the party invites can have many personalized gifts, which you can make and sell in your Zazzle store.

How Can You Improve Your Profits in the Wedding Niche in 2021?

If you did not do as well in the wedding niche in 2020 on Zazzle, it is not because customers were not buying. It’s more likely you did not have what brides needed in 2020. We suggest you be better prepared this year by having the products and designs that brides will need in 2021. You can start by using the suggestions provided above on products and design styles that you can offer in 2021 to meet the needs of brides dealing with COVID-19 restrictions.
 
If you want help from wedding niche experts on Zazzle, like ourselves, Jen and Elke, check out our popular Wedding Invitation Bootcamp™. There are two parts to the bootcamp, a self study online video course, and a live event. We are holding a special COVID-19 focused 2021 Edition live training and critique session on February 2, 2021 (8 a.m. – 11:45 p.m. ET). 

In The Wedding Invitation Bootcamp™ 2021 Edition, you will be:

  • guided with step-by-step online video training to create all the components of the key pieces of the wedding invitation and accessory product suite in your Zazzle store
  • shown how to strategically add these to a Zazzle collection to create the ultimate wedding suite collection to effectively promote and cross-sell matching products.
  • provided a critique by Jen or Elke Clarke, wedding experts on Zazzle, either live or as a Loom video
  • trained in the live event on how to pivot to profit from COVID-19 related wedding products and how to plan for when things get back to normal.
 
Once you complete this bootcamp, you will have products for the entire journey the bride takes from getting engaged to becoming a newlywed for both COVID-19 and non-COVID-19 times.
 

Profit from Weddings in 2021 on Zazzle: Summary and Next Steps

The 2021 average spending per wedding is predicted to be about $21.6k, resulting in a total market of $60 billion spending (Source = The Wedding Report Inc.) . You, as a Zazzle Designer, will definitely want to profit from weddings in 2021.
 
You can profit from weddings in 2021 by creating the right products needed by couples who are still going through with their wedding and others who are postponing it. You just need to know what products they need so that you can provide them in your Zazzle store. Start by making the products suggested in this article.
 
To speed up your learning curve and become profitable faster, we suggest that you enroll in The Wedding Invitation Bootcamp™ 2021 Edition . It is for you if you’re brand new to the wedding niche or want to improve your current wedding invitation and accessories design skills and product inventory. If you want to know how to make sales in the wedding niche even during COVID-19, then The Wedding Invitation Bootcamp™ 2021 Edition is for you.
 
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About the authors

Jen and Elke Clarke are a mother-daughter duo that empowers women entrepreneurs to make money online. Through courses and coaching, Jen and Elke help women (and men) become successful creative entrepreneurs on Zazzle and e-commerce. Combined Jen and Elke have earned over $1.5 million combined through their businesses on Zazzle. Jen and Elke have influenced and transformed the lives of hundreds of thousands of people worldwide with their free content, paid and private coaching.

They are international, award-winning authors. Click the links to purchase their books through Amazon: Earn Around The World and Create Online and Grow Rich.

Jen and Elke Clarke have been featured in Yahoo Finance as TOP 5 e-commerce coaches in 2020 (June 2020).

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