Maximize Your Black Friday 2017 and Cyber Monday Sales on Zazzle

Maximize Your Black Friday 2017 and Cyber Monday Sales on Zazzle article by Elke Clarke Top Zazzle Earner

Total US online sales for Black Friday 2017 and Cyber Monday 2017 combined is expected to reach $10 billion. It is the biggest online shopping weekend of the year. Zazzle is gearing up to maximize sales on this weekend too. With a large inventory of new and unique products plus deep discounts, Zazzle will see a huge amount of traffic on this November US Thanksgiving weekend.  Do you want to know how can you make sure your Zazzle stores and product offerings are ready for maximum profit on this crazy online shopping event? Keep reading to find out how my 8 tips can help you maximize your Black Friday 2017 Zazzle sales earnings.

Maximize Your Black Friday 2017 and Cyber Monday Sales on Zazzle

Maximize Your Black Friday 2017 and Cyber Monday Sales on Zazzle article by Elke Clarke Top Zazzle Earner

Maximize Your Black Friday 2017 and Cyber Monday Sales on Zazzle article by Elke Clarke Top Zazzle Earner

Online shopping in preparation for the holidays has already started. But the most active shopping will be on the US Thanksgiving weekend with Black Friday and Cyber Monday being traditionally known as the busiest time of the year and when customers can find amazing deals online. For you as a Zazzle Designer and promoter, it is an opportunity to increase your royalty and referral earnings dramatically. So let’s dive in to some of the things you can do to be prepared.

Dates for the 2017 Mega Online Shopping Event of the Year

It starts on Thursday, November 23rd with Thanksgiving. Then Black Friday 2017 is on November 24th. Cyber Monday is on November 27th.

Black Friday 2017 Online Sales

Adobe Digital Index calculated that shoppers spent $3.34 billion online on Black Friday in 2016. That is an increase of 20% percent over 2015 sales. There was a 16% increase from 2014 to 2015. Every year, the sales figures go up substantially, so 2017 should be no exception, possibly going as a high as $4 billion US.

Cyber Monday 2017 Online Sales

Adobe Digital Index reported that $3.45 billion was spent online on Cyber Monday in 2016, which is again a significant increase from the $3.07 billion spent in 2015. The predicted sales for 2017 are also above $4 billion!

Total 2017 Thanksgiving Weekend Predicted Sales

The combined total 2016 US online sales for the Thanksgiving weekend is $8.79 billion. Last year sales were predicted to reach 6 billion. As you can see the actual numbers far exceeded that total. So in 2017, reaching 10 billion in sales is a real possibility.

The volume of sales on Zazzle for Black Friday and Cyber Monday are huge. So I want you to take full advantage of this great selling opportunity.

Tip # 1 : Timely Product Production

Product Production Rule of Thumb: You should be making products for a particular season at least 2 to 3 months in advance.

That means you should be actively making products right NOW for Thanksgiving, Christmas and New Years.

Tip # 2 : Timely Promotion

Promotion Rule of Thumb: Begin promoting holiday themed products 1 month before.

For Thanksgiving, holiday decor items and Christmas cards, you should be working on your promotion campaigns right now and begin actively promoting at the latest by October 15th.

For holiday gifts, begin promotion in the first week of November and ramp up the intensity as Thanksgiving, Black Friday and Cyber Monday draw near.

For New Years items, begin promotion in the first week of December.

Tip # 3 : Have the right products for sale

Customers shopping online on Thanksgiving, Black Friday 2017 and Cyber Monday 2017 are looking for holiday themed items for their home and celebrations, plus unique personalized items they can give as gifts to family and friends.

Check out the list of items that sell well during this US Thanksgiving weekend:

Holiday Themed Decor Products include ornaments, snow globes, Christmas stockings, tree skirts, fleece blankets and pillows.

Holiday Party Themed Products include napkins, paper plates and cups, edibles such as cookies, recipe binders, aprons, cheese boards and banners.

Holiday Gift Giving Themed Products include wrapping paper, gift bags, gift tags and stickers.

Christmas Greeting Products include flat cards, greeting cards, postcards, stickers, stamps, envelopes, and return address labels

Holiday Gift Products include all items Zazzle offers which might make a unique gift for that special person. Make sure you have products customers can personalize with their monograms, names and photos.

New Years Themed Products include party items and new years resolution items. So think invitations, party hats, favor bags, napkins, paper cups, banners for party items. For New Years resolution items, think fitness items such as motivational t-shirts, tank tops, leggings, gym bags and water bottles.

Tip # 4 : Improve your zRank Score

Is your store 100% complete? Is your profile 100% complete? If you are having trouble getting your store optimized to get the best zRank score you can check out my step by step 7 days Beginners Zazzle course. Students who have completed my course have achieved a zRank score of 4 or higher within the week. This is the optimal score Zazzle wants you to have for promotion.

Plus, my students have made sales within 2 weeks of completing the 7 day course because they have a good zRank score and made products correctly (which you also learn how to do in the course).

Tip # 5 : Review your Zazzle product links when you promote

Are you promoting on your blog or social media sites such as Pinterest, Facebook, Instagram and Twitter? That is fabulous if you are actively promoting, but make sure you benefit from your efforts.

Check to make sure your links are active. Click through a few and make sure the take customers to your Zazzle products. That way your customers can find your products.

Tip # 6 : Make sure you receive your referral payments

Check your code on your Zazzle links. The links should have your Zazzle associate ID. This code is automatically added if you use the Zazzle share buttons. But if you make your own links to your blog for example, make sure your associate ID is attached.

Tip # 7 : Add your tracking code

Your Zazzle promotion links should also have a tracking code added to the end of each link so you can use this information to determine what social media strategy worked best for you. Check out my article for information on how to add your tracking code and using collections to promote.

Tip # 8 : Use last years sales results to increase this years Black Friday 2017 results

If you have sales data from last year, then use that information to gear up for Black Friday 2017 and Cyber Monday 2017. Take some time to review your sales from that time period in 2016. It might give you some great AH HA! moments and allow you to narrow down what products to post for sale and promote for this upcoming 2017 US Thanksgiving weekend online sales opportunity.

What you learned in this article:

  1. Black Friday and Cyber Monday are the highest online sales days of the year. Make sure you are ready to profit from these days by having great designs on popular products.
  2. The timing of making products and promoting the is different and important to adhere to for maximum results
  3. When promoting your Zazzle products on social media and your website, make sure your links are active and have your referral code and a tracking code.
  4. Use last years sales results to help you make decisions on what to post for sale and where to promote this year for Black Friday 2017 and Cyber Monday 2017.



Are you ready for Black Friday 2107 and Cyber Monday?

Do you promote your Zazzle products more frequently during the Thanksgiving weekend?

Where do you promote your Zazzle products?

Did you know that there are certain products which are more important to have for sale during Thanksgiving compared to others?


I would love to hear from you.

Write your comments below.



Have you learned many things from Elke Clarke’s other articles on this website?

Are you just starting out?

Do you want to get the best start on your Zazzle business?

Are you already earning money on Zazzle but want to take your Zazzle business to the next level?


Take one of Elke Clarke’s courses on “How to Make Money on Zazzle”


Check out Elke Clarke’s Zazzle course options below!



It does not matter if you are totally new to Zazzle or if you have been working on Zazzle for several years but not earning what you want, this course is for you.

Yes, I want to be guided step by step using Elke’s secret formula to success to get started earning money on Zazzle and increase my current Zazzle earnings.

Enroll me in the Beginners Zazzle Course now. 

Click here to enroll in the Beginners Zazzle Course now.


Enrollment is officially open

Yes I want to RESERVE MY SPOT in the next VIP Masterclass.

Click Here to Enroll in the Advanced Zazzle Course called 30 Day Profit Plan with Elke Clarke

Click Here to Enroll in the Advanced Zazzle Course “The 30 Day Profit Plan with Elke Clarke”


You can now pay 6 payments of $197 US, plus have access to the VIP Masterclass Advanced Zazzle course immediately.

This is the best payment plan possible.

Click here to use the new payment plan and start right away.

Click Here to Enroll in the Advanced Zazzle Course called 30 Day Profit Plan with Elke Clarke

Click Here to Enroll in the Advanced Zazzle Course “The 30 Day Profit Plan with Elke Clarke”


Elke Clarke offers 2 courses that help people learn how to be successful on Zazzle. You can make money by promoting these courses on your social media sites, through your email lists, blog posts or via word of mouth to friends and family.

Join our affiliate program today and start earning extra money. You can earn $50 US for a Beginners Zazzle Course Sale and $200 US for an Advanced Zazzle Course sale.

You do not need to have any affiliate experience to be accepted.







  • Charlene Pratt

    October 11, 2017

    What do you do when social media promotions fails you? I cannot afford facebook advertising or Pinterest advertising. And I have heard of people unfriending and unfollowing friends due to promoting products on their social media page (the seller’s page not the friend’s) Some FB groups help with promoting but you get nothing out of it. (Only on that I am in has actually somewhat helped with Zazzle)
    I know a lot of people push social media promotions and claim that it helps bring in a ton of sales but what if it doesn’t?

  • admin


    October 17, 2017

    Hi Charlene. I have left your Zazzle store link so that people can see what I mean in my comments to you. First off, thank you for commenting. Secondly, I do not advise you spend money on ads to promote your Zazzle products. You can do so much more organically. That is what I do and what I teach in my courses. You are what I would call a perfect candidate for my courses. You have good design ability, both graphic, photography and art. Yet you need help with design, templates, titles, tags on your products, showcasing your products in your store, branding yourself in a niche(s) or creating an identifiable brand, and overall marketing your store and products (not promotion). Your beautiful navy rose and feather wedding set you just made is a great example. Your napkins are missing the template to add the initials. Your invitation is great except the type of designs brides are looking for in terms of text placement is not what you are offering. Also watch your font usage, spacing and what you actually provide as sample text. Brides look to us designers for “how things should be” (they are new to weddings) so if your design is gorgeous but your wording and text fields are off (unprofessional) brides might look elsewhere to buy. You made a collection with these products, that is great. Keep going with a few more products to fill out the set of what is needed for brides to buy the whole grouping stamp, sticker, address label, rsvp card, belly band, printed envelope. I see your store categories are by product type and not by occasion or usage (plus you have way too many showing – you can use that many – just don’t show them all to your customer). These points and more about your store layout make it hard for your customer to find products once they get to your store. But, I think your best return on investment of time right now is to fix your titles and tags. People need to find your items. Check to see what is popular in your store. You will notice these items actually are much better titled than some of your other items. It is a powerful thing to make your titles and tags work for you in search engine searches, both on Zazzle and on Google.You do this by labelling your products properly. That is much more effective than any ad paid for. I hope this is valuable and helpful to you. Best. Elke

  • Charlene Pratt

    October 17, 2017

    Thank you so much for the response and ideas! And thank you for letting me know with the napkins!!! I have been experiencing some Zazzle glitches and didn’t realize the template didn’t go through!I will for sure take your ideas and suggestions to heart! I have been lately looking at wedding invites and such at Walmart and places that sell cards to get some ideas.Thank you again 😀
    (I cannot afford your classes but I will keep your blog bookmarked to keep watch over with 🙂 )

  • Lisa

    October 22, 2017

    So grateful for this article. I stumbled across one of your articles in March of this year and joined zazzle. You are such an inspiration. I just received an editors pick for one of my designs for the Holidayz contest and am hopeful to see some sales this season from that design. I have been promoting through social media and seen no results via referral, though many items are pinned etc. I am only in my 7th month with zazzle, but I feel that I am lacking greatly in marketing my stores. Does it take years to see results using social media to promote, or am I missing something?

  • admin


    October 24, 2017

    Hi Lisa
    You are welcome. I am happy to have inspired you to start on Zazzle. Congratulations on your success in the contest. It is great that you have achieved so much in 7 months. How to be successful in promotion is not that easy to explain in a quick answer here in this thread. That is why I have an an entire section in my advanced Zazzle course, 30 Day Profit Plan with Elke Clarke, dedicated to the most effective marketing strategies for promoting your Zazzle products. It is important to 1. try different platforms depending on where the people in your niche hang out on social media, 2. build your brand so customers trust and want to buy from you and 3. provide value and entertain and not always just put products in front of your audience. I hope that helps

  • Jhon Simth

    November 16, 2017

    Thanks for sharing information with us about the cyber Monday sale this is really good.

Leave A Response

* Denotes Required Field