Use Zazzle Groupon Offerings to Promote and Sell Your Products

Use Zazzle Groupon Offerings to Promote and Sell Your Products an Article by Zazzle Diamond ProDesigner Elke Clarke

Do you want more exposure and sales of your products? Then take part in one of the Zazzle Groupon offerings which occur throughout the year. To be selected, post designs for sale in the category product type that Zazzle will be offering in the Groupon promotion. Just make sure you set your royalty for 10% and add the tag “ZGROUPON” as one of your 10 power tags. There are no limits to the number of products you submit for selection by Zazzle staff. If included in the Zazzle Groupon offering, you will gain wide online exposure for your products. This unique promotion strategy will hopefully lead to more sales of your products in your Zazzle store.

Use Zazzle Groupon Offerings to Promote and Sell Your Products

Use Zazzle Groupon Offerings to Promote and Sell Your Products

Use Zazzle Groupon Offerings to Promote and Sell Your Products

Have you been looking for creative ways to get your products promoted and make more sales? Consider being part of one of Zazzle’s Groupon Offerings. It is now easier than ever to submit your design for selection by Zazzle staff. If chosen, your product will gain exposure to millions of customers. It is a great business opportunity which you should consider.

What is a Zazzle Groupon Offering?

Groupon is a worldwide online e-commerce marketplace connecting millions of subscribers with merchants by offering activities, travel, goods and services in more than 28 countries.

Zazzle provides special discounts through Groupon several times of the year. You can search for ongoing offers easily online. I found this offer below on the Groupon site.

What is a Zazzle Groupon Offering? Here is the current promotional offer for Cards or Invitations.

What is a Zazzle Groupon Offering? Here is the current promotional offer for Cards or Invitations.

When I clicked through, I was taken to a landing page showcasing 3 wedding cards from Zazzle. See the image below.

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Whether your product is featured or just in the list of eligible products that customers can choose from you benefit. Groupon has a wide reach of customers who may not normally be on Zazzle to shop. This gives you great exposure to new customers.

When a customer clicks on the other small images below the main one or uses the slider arrows, they are taken to the other categories, which the offer applies to. These include baby shower and kids birthday party invitation cards. So there are many different opportunities for you as the designer. Read further down in the article for more information on the themes.

How can your products be considered for the latest Zazzle Groupon Offerings?

Just as I am about to post this article, Zazzle sent out a newsletter today asking for submissions for the Groupon offerings. It is obviously something Zazzle wants us as designers to take full advantage of. I certainly am and I hope you do too.

The Groupon requirements are outlined in the Zazzle forum news thread, which I have reposted here below for your convenience.

Your product must have a flat royalty of 10% 
• It must be published on a 5×7 flat card with front and back as the default view
• It must have an easy-to-use template
• Cards which include designs on the back are preferred
• You must tag your cards and collections with ZGROUPON. This tag will help our merchandising team find your submission/s for review. Cards not tagged with ZGROUPON will not be considered.

It is super easy! Just make sure you are at 10% royalty and add “zgroupon” as a power tag so that it is searchable on Zazzle.

What are the deadlines for Groupon Submissions?

To find out when the Zazzle merchandising team is looking for submissions, you can look in  the Zazzle News Forum or your designer newsfeed on your homepage, for specific deadline dates. See the image below for the Zazzle forum post requesting 2017 Graduate Card Designs.

Check the Zazzle Forum in the Zazzle News Section For Groupon Deadlines and Requirements

Check the Zazzle Forum in the Zazzle News Section For Groupon Deadlines and Requirements

5 Themes You Can Design For a Zazzle Groupon Offering Feed

Products being offered are found in Zazzle’s Groupon Feeds. These are specific URLS  that Groupon customers are directed to see what designs are eligible for the Groupon discount.

For us as Zazzle Designers, we can also see which of our designs have been chosen. If you notice an increase in sales of one of your products it might be because it is part of the Groupon feed.

Zazzle’s Groupon feeds have five themes you can design for depending on the deadlines for each. The URLs are provided below:

1. Wedding

https://www.zazzle.com/groupon_wedding_cards

2. Baby Shower

https://www.zazzle.com/groupon_babyshower_cards

3. Birthday

https://www.zazzle.com/groupon_birthday_cards

4. Holiday

https://www.zazzle.com/groupon_holiday_cards

5. Graduation

https://www.zazzle.com/groupon_graduation_cards

Not all the feeds are usually available for current promotions, but at the time of writing this article, all the above links were working. So hopefully you can have a look and see if any of your cards were chosen.

I found my graduate card designs in the feed (see image below).

See Your Designs in the Zazzle Groupon Feeds Like This Graduation Category

See Your Designs in the Zazzle Groupon Feeds Like This Graduation Category

Benefits of Being Part of a Zazzle Groupon Offering

Key benefits can include increased exposure to new customers and additional sales. I have realized from being part of past Zazzle Groupon offerings.

Previously, I had my wedding thank you card not only be part of the offer but promoted on the landing page. See the image below. I saw a noticeable increase in my sales of that item.

Increased Exposure and Sales are Benefits of Being Part of a Zazzle Groupon Offering

Increased Exposure and Sales are Benefits of Being Part of a Zazzle Groupon Offering

Being part of a Zazzle Groupon Offer is a great opportunity, which I have benefited from in the past.

I hope you consider it as an option for you and your Zazzle products.

What have you learned from this article?

  1. Zazzle participates in Groupon Offerings for certain types of products throughout the year.
  2. Submit designs to be selected by Zazzle staff for these promotions
  3. Find the requirements and deadlines on the Zazzle forum news feed
  4. Create for one or all of the 5 Zazzle Groupon themes: wedding, baby shower, birthdays, graduates, holidays
  5. There are specific URLs which you can use to see the Groupon feeds
  6. If your cards are chosen for the promotion you may experience an increase in sales
  7. GET promoted to Groupon customers who may be new to Zazzle.

Let’s Start a Good Discussion and help each other out….

Comment below.

Tell me about your experience with Zazzle Groupon offerings.

Did this article convince you to participate in a Zazzle Groupon offering?

Do you have concerns about pricing at 10% royalty? What and why?

 

Thank you for your continued support and interest.

 

4 Comments

  • Kimberly

    March 15, 2017

    How do you have the back of the card show as the secondary photo? I have a small design on it, and the inside parts are blank, but the inside left is what shows up in the little photo next to my main front-of-card image. And it is just blank.

  • Gail K

    March 15, 2017

    Hi Elke, thank you for all your amazing useful posts. I have completed your Zazzle Beginners course and have to say that it is one of the best courses I have ever done. Not only is it well structured but I also found it very motivational and completed the whole thing! It wasn’t long (a couple of weeks) before one of my items (the invitation that I made in the course and a mug) sold and it was very rewarding. I did see the Groupon information in the Designers Newsfeed but decided not to bother and one of the reasons was the 10%. After reading your post and seeing things in a different light I have decided to give it a go. I don’t have all that many designs but some of them haven’t had many views at all so I thought it is better to have my products seen (if chosen) and maybe get some sales than none at all. With regards to the 10% I am still not sure what percentage to use. I think I would feel better about a smaller percentage if I was getting consistent sales. I price most of my products at 14.5%

  • admin

    admin

    March 20, 2017

    Hi Gail. Thanks for your positive feedback on my Beginners Zazzle course. I am so glad you thought it is one of the best courses you have ever taken. I am even more pleased that you have already made sales from products you made in the course. Congratulations!

    So glad you have decided to try the Groupon option.

  • admin

    admin

    March 20, 2017

    Hi Kimberly. The left side of the back of the card is unfortunately the only way it shows in that “Front/Back” view. It is better to design within the limitations because people won’t see the small design unless the click on it. Maybe try a solid color or a pattern rather than a single element. You can always have several versions of the same front with different backs and see what sells. Elke

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