Use Pinterest to Promote Your Zazzle Store

Use Pinterest to Promote Your Zazzle Store an article by Elke Clarke, Zazzle Diamond ProDesigner

With 78 million users, Pinterest is one of the top 20 visited websites. Unlike other social media sites, like LinkedIn and Facebook, Pinterest is a community of digital “scrapbookers” who share ideas, hopes and dreams through the pinning of images to boards. In short, Pinterest is a great way to promote your Zazzle store. In this article we will provide an overview of Pinterest and show you how to use Pinterest to promote your Zazzle store.

Pinterest is one of the top 20 visited websites

Pinterest is one of the top 20 visited websites

Send Customers to your Zazzle Store with Pinterest

Pinterest is an ideal social medium through which to promote visual products, such as those found in your Zazzle Store. Pinterest is also an excellent way to help make money online with Zazzle!

Visitors to Pinterest like to use Pinterest to shop. According to a 2013 article in Business Week, Pinterest shoppers spend an average of $170 per session. In comparison, shoppers at Facebook spend $95 per session. Obviously, not every user shops each time they go to Pinterest, but, when they are in the mood to buy, they buy.

Also important is that each each item that is pinned generates an average of 6 visits to the originating website. Pinterest is an incredible source of traffic and revenue generation.

In short, Pinterest is an fantastic vehicle for promoting your Zazzle store and Zazzle products to your target customers! 

How do I get started on Pinterest?

Setting up a Pinterest business account can be done in three easy steps:

  1. Create a business account on Pinterest
  2. Verify that you own the website by inserting the Pinterest HTML code into your web pages (only for a your own website which links to your Zazzle store URL)
  3. Add a “Pin It” button to your site so visitors to your website can pin your products to their boards. (again, only for your own website which links to your Zazzle store URL). Zazzle provides a “Pin It” button to pin products from your store to your Pinterest account. (See below for more details)
Set up your Pinterest Business Account in 3 easy steps and promote your Zazzle store

Set up your Pinterest Business Account in 3 easy steps

What are the types of pins on Pinterest

There are four types of pins on Pinterest

  • Regular Pins
  • Promoted Pins
  • Rich Pins
  • Buyable Pins

Regular Pins are the most popular and visible types of pins. They are free to use

Promoted Pins are similar to Regular Pins, but show up more often and have a special “Promoted Pin” label attached to them. These are, in essence, a CPC (Cost-Per-Click) method of advertising your pins. They will show up in search results and in category feeds. Promoted Pins are currently available only to a limited number of customers, and not to the general public. If you are interested in Promoted Pins, you can join the wait-list.

Rich pins contain additional pieces of information about the product.

  • App
  • Movie
  • Recipe
  • Article
  • Product
  • Place

There is a bit of coding required to tag your products with meta tags in order for them to become Rich Pins.

Buyable Pins (or Buy It buttons) are a recent development from Pinterest that will enable one-click mobile friendly purchasing to occur through Pinterest. It is only being rolled out for select merchants right now, but over time it will be available to more and more companies that want to use Pinterest as part of their e-commerce platform.

 

Use Pinterest to Promote Your Zazzle Store and Sell Your Zazzle Products

Pinterest is a great visual promotional tool to engage your customers and drive traffic to your Zazzle store and Zazzle products. In addition to royalties from your Zazzle product sales, you can also earn referral commissions (through the Zazzle Associate program) on any product you pin from Zazzle onto Pinterest. You can use Pinterest to promote your Zazzle store by setting up a board specific for your store or your personal Pinterest account. Or you can create a Pinterest account specific for your Zazzle store name or brand as a “Pinterest business account” and link it to your own website which links to your Zazzle store URL.

How do I post my Zazzle products on a Pinterest board?

It is very easy to pin products from your Zazzle store to Pinterest – it is the same process as pinning any other image to Pinterest. However, there are some critical things that you will want to do.

Your Zazzle referral code or Zazzle Associate ID needs to be attached to the product URL in each pin. You can do this manually by editing your pins on Pinterest or using the “share” option on Zazzle and choosing the “Pinterest” icon from the menu on the left hand side of the product image, which you want to post. See the image below as an example. A pop up window asks you to choose a board and then the product is pinned.

Easily pin Zazzle products to your Pinterest account using the Pinterest icon on Zazzle. Your affiliate code is added automatically if you are logged in to your Zazzle account.

Easily pin Zazzle products to your Pinterest account using the Pinterest icon on Zazzle. Your affiliate code is added automatically if you are logged in to your Zazzle account.

 

Add a tracking code to your pin

Your Zazzle associate ID code, which is unique to you, will enable Zazzle to attribute any referral sales to you. You can also add a tracking code so that you know where your referral came from. To do this you will need to edit your pin on Pinterest. It is slightly time consuming but worth the effort.

There are no restrictions to what you use for your tracking code. You can use numbers, letters of any length, also long as you use “&tc=code” at the end of your url. In the example below the green highlighted area is the product URL, the blue highlighted area is your 18 digit Zazzle associate ID number preceded by “?rf=” (see here for more detailed rules), the yellow highlighted area is your tracking code. In this case I chose  “pinterest”.  

http://www.zazzle.com/gray_coral_wedding_invitation_monogram_names-161578563828934657?rf=your_18_digit_associate_ID_number&tc=pinterest

You can have as many tracking codes as you wish. If you are pinning wedding items and you want to monitor a specific promotional group of pins, you could add a tracking code such as “&tc=pinterest_wedding_augustpromo2015” to just that group of pins. Adding different tracking codes to specific pins helps with understanding which promotional campaigns worked.

 

To see where your Zazzle referrals come from you can add a tracking code to the product URL, but this has to be done manually in the edit menu on Pinterest.

To see where your Zazzle referrals come from you can add a tracking code to the product URL, but this has to be done manually in the edit menu on Pinterest.

Earn 15% Referral Income Plus Royalties from Zazzle through Pinterest Pins

If someone clicks on one of your Pinterest pins and goes to Zazzle and purchases anything from Zazzle within 45 days (it doesn’t have to be the product with the link), then you will receive a referral payment of 15%.

There have been rumors that Pinterest was removing affiliate referral codes from pins, but I am still earning money from referral links originating from Pinterest. I know this because I can add a tracking code to my referral link. When I make a referral, I see it in the referral earnings along with the tracking code information (see image below). If you have created the product that sells, then you will receive both a referral and a sales royalty!

Use Pinterest to promote Your Zazzle store and benefit from additional referral income as shown in this example

Use Pinterest to promote Your Zazzle store and benefit from additional referral income as shown in this example

 

As you can see the “Gray Coral Wedding Invitation”, which I have used as my example throughout this article, was purchased by a customer who I referred from my Pinterest pin. I earned $3.09 (referral) plus $2.02(royalty) on a sale of 10 invitations. In the referral history, in my account I can see the “pinterest” tracking code listed (see image above).

In the invitation example above, it is clear that the sale (and royalty earnings) came from driving traffic to my products on Zazzle. In other cases, the link is not as clear, but you can get a general idea based on products repined or liked on your Pinterest boards (see “Pinterest Analytics” section below) and compare it with your sales data from Zazzle. Comparing these two data sets can give you valuable information about whether your Pinterest pins are driving traffic (and ultimate sales) to your Zazzle Store (and products).

Earn Referrals From Any Zazzle Products Sold

I have also shown you an example of how I earned referral money even if it is not my Zazzle product (see image above). You can pin any product from Zazzle onto your Pinterest boards. As long as your ID number is attached you will be credited for the sale. In this example above, “I pick you cute musician…” is not even an item I pinned. A customer bought it after being brought to Zazzle with one of my other pins.

You can use Pinterest to promote your Zazzle store in order to increase your Zazzle product sales, but you can also earn referral income from any sale of any Zazzle product by driving traffic to Zazzle from your Pinterest pins.

Updated on August 17, 2015:  The following is taken from the Zazzle forum.

“Starting July 1st, 2015, due to recent changes in certain state tax laws, Zazzle will no longer be making referral payments on sales shipped to addresses within your state if your payment address with Zazzle is in one of the below states. For example, if your payment address is in Connecticut, and you refer a sale with a shipping address that is also in Connecticut, then you will not receive a referral payment. Referral payments from sales that ship to addresses outside your state are not affected. The affected states are:

Connecticut
Illinois
Michigan
Missouri
New Jersey
North Carolina
Pennsylvania
Vermont

July 7th, 2015 state update:

Ohio

Q&A

When does this change go into effect?

This change goes into effect on July 1st, 2015 for the following states: Connecticut, Illinois, Michigan, Missouri, New Jersey, North Caroline, Pennsylvania, Vermont

This change goes into effect on July 7th, 2015 for the following state: Ohio 

Why are these 9 states affected?
Zazzle is making this change due to tax-related Nexus legislation in these states. This legislation impacts out-of-state retailers who are doing business in that state.

Am I still allowed to participate in the Associates program?
Yes. If you are a resident of one of the above 9 states as designated by your payment address, then you may continue to participate in the Zazzle Associates program, just with the above-mentioned change for referrals within your state.

Will there be any changes in the future?
Zazzle is monitoring state legislation in all 50 states and may make updates in the future based on passed or pending legislation that impacts Zazzle.

How does this work?
If you use your referral code to refer a sale that is within your state based on shipping address for that order, then you will not receive a referral payment. For example, if your payment address is in Connecticut, and you refer a sale with a shipping address that is also in Connecticut, then you will not receive a referral payment. Referral payments for sales that ship to addresses outside your state are not affected.”

Please note that as the 50 states work out legislation this list may become larger.

We will try and keep you informed as best as we can, but please check on the Zazzle forum for the most up-to-date information. 

At this point no associates outside of the United States are affected by these rulings.

 

How do I cross promote my Pinterest Pins on an external website?

One way to promote your Pinterest pins on your own web site is to use the Pinterest Widget Builder.

The Widget Builder pushes a variety of data to your website – either selecting and highlighting a single pin, a specific board (if you have multiple), or the 30 most recent pins from a variety of boards. You can also use the code within  to personalize your Pin-It button!

 

Pinterest Pin Widget allows you to highlight a specific product

Pinterest Pin Widget allows you to highlight a specific product

Pinterest Board Widget

Pinterest Board Widget shows the latest 30 pins

Here is an example of the what the widget looks like on one of my other sites – www.luxuryweddinginvites.com

Pinterest board widget example from LuxuryWeddingInvites.com, my external website which promotes Zazzle wedding products

Pinterest board widget example from LuxuryWeddingInvites.com, my external website which promotes Zazzle wedding products

 

Where do I find my Pinterest Analytics?

The amount of information provided by Pinterest Analytics – which is already built into your Pinterest account, is substantial. (There is no need to enter code anywhere, the analytics can be found in your Settings section).

For the purposes of this illustration, we are going to use Pinterest analytics data from from my affiliate web-site – www.luxuryweddinginvites.com.

Pinterest Analytics from LuxuryWeddingInvites.com

Pinterest Analytics from LuxuryWeddingInvites.com

By studying the Pinterest analytics, you will be able to get data on your audience, on which pins are being looked at, repinned, clicked and liked.

You will also be able to track daily impressions, daily viewers, and monitor activity that is come from your website directly to Pinterest. 

Even without an external website, you can use the data provided by Pinterest to determine which pins are re-pinned and who re-pins your pins the most! This helps you gain insights not only into which products are popular but also valuable customer profile data.

Take Home Messages for Promoting Your Zazzle Store with Pinterest

  • Pinterest analytics will provide you with a substantial amount of data on what your most popular items are, and who your biggest fans are.
  • Rich Pins allow you to add additional content and information to your pins.
  • Promoted Pins provide more exposure on a cost-per-click basis
  • Buyable Pins will soon be available, and enable mobile-fiendly, one-click purchasing.
  • Pinterest, with almost 80 million users, is ideally suited for promoting products and help you make money on Zazzle.
  • By driving traffic to Zazzle through your Pinterest pins, you can earn referral income from Zazzle

If you enjoyed this post, please share with your friends on your favorite social network, or leave me a comment – I would love to here from you!


Download My Free eBook

Download my new free e-book: 10 Insider Tips On How To Make Money On Zazzle. I have decided to share some of the ideas, inspirations and general business strategies that have led to my success on Zazzle.

In this e-book, you will gain insights on why I think that Zazzle is such a great business opportunity for making money online, some free tools to help you get started with designing your first products, and some inspirational thoughts and quotes that keep me motivated.

It is a quick read and I would love to get your feedback. Please send me your comments.

What else do YOU want to learn?

I am working on a online course and would love to include topics which you would find valuable to allow you to be successful earning money using Zazzle.

I look forward to hearing from you.

Elke

Download this free eBook. Zazzle Diamond ProSeller, Elke Clarke, shares 10 Insider Tips on How to Make Money on Zazzle.

Download this free eBook. Zazzle Diamond ProSeller, Elke Clarke, shares 10 Insider Tips on How to Make Money on Zazzle.

 

16 Comments

  • marcia s

    September 27, 2015

    great info! please add me to your mailing list…

  • admin

    admin

    October 18, 2015

    Thanks Marcia. Click on the free eBook option to receive the download which has helpful information and that will also add you to my email list.

  • Carolyn Morrison

    November 12, 2015

    Hello – love your website. I think I have the Zazzle designing part figured out – now I need more help with the promoting. From your experience, what is the best or most lucrative option for promoting and getting referrals? I’ve been on Pinterest for quite awhile but I don’t think I’ve gotten any referrals from there. I’m working on getting an Instagram account up and running and have it linked to my zazzle store. Seems when I add a post there is a spike in my zazzle linkovers – so this may be good. I don’t do much on Facebook. I have a Weebly website but haven’t seen much action from that (but then I rarely touch it) What about blogging? Anyway, I’d love to hear your comments as to what has worked best for you. Thank you in advance!! Carolyn, Colorfulgalshop

  • admin

    admin

    November 19, 2015

    Thanks Carolyn. One of the reasons I shared the information in this article is that I am making referrals through Pinterest. Don’t forget that even if you don’t see as many referrals as you would like, you are still doing free advertising for your Zazzle store posting your Pins on Pinterest. This may be helping your sales, even though there is no direct way to track this. Keep reading my articles to learn more about marketing your Zazzle store and earning Zazzle referral income. Thanks for leaving a comment. Elke

  • Lark Designs

    January 24, 2016

    How do you get around the fact that pins from Zazzle don’t appear in your followers newsfeed on Pinterest or doesn’t that bother you?

  • admin

    admin

    February 2, 2016

    Hi. I haven’t found it to be a concern. I focus on boards and good tags so that people can find my items with a search on Pinterest. I hope that helps. Elke

  • Carlena/FL

    February 21, 2016

    Dear Elke…. I had researched Zazzle a few years back, however hadn’t ventured forward. This past weekend, I was moved to re-examine and better learn more as to what could come of being a Zazzle seller. Then I further wanted to research “dazzle seller reviews”. This is how I came upon “your” testimony, and was so awestruck with the free opportunity, to download your ebook guide! I’ve always been multi-faceted in creativity. Yet found that I’d get greatly overwhelmed, in trying to basically, try to separate the talents I had been gifted with….thinking I had to focus on doing only “one” particular part…..like separating what of all creativeness, made up who I am as a person overall. Not to mention having for the most part of life, working consistently, yet always settling for jobs taken out of desperation and/or that seemed just something suitable in the opinion of another for the time being…..ending for the most part being inwardly unfulfilling. You, through your testimony shared, have given me now, much inspiration and new-found courage, to believe all that is God-gifted within me, “can be” beneficial to bringing joy and fun to others, as well as, a more enjoyable sense of accomplishment into my own personal life. Thank you so much….So greatly appreciate you, and this, God’s opportunity to have “simplisticly” learned from you. God Bless….Carlena

  • Dave Lynch

    April 12, 2016

    Hi Elke,
    I am wondering if your post was before or after it was made certain that Pinterest strip the affiliate code from Pins and whether that has made a difference to Zazzle products – and if so, I presume you need to link through your own site instead?

  • admin

    admin

    April 14, 2016

    Hi Dave. My article was written after the announcement. A previous article of mine did mention that Pinterest would strip affiliate codes. To this day, I still receive some Zazzle referral payment from my Pinterest pins, as indicated by my referral tracking codes. As I always mention as well, it is sometimes not about the referral income but also about free advertising for your products (if you pin your own). So keep on pinning to Pinterest.

  • admin

    admin

    April 14, 2016

    Hi Carlena, Best of luck in putting your creative energy into building your Zazzle store and selling lots of products.

  • Suvi Räisänen

    July 4, 2016

    Hi Elke,

    You are so inspiring – thank you so much for sharing all these tips!

    May I ask something about your luxuryweddinginvites.com site? Just wondering if you have used some kind of “Store builder” WordPress plugin to make it? I have been looking for one…

    Keep up the good work!
    Suvi

  • admin

    admin

    November 8, 2016
      Hi Suvi. Sorry for not replying sooner. My wedding website was built by a developer. I did use an API feed on my monogramgallery.com site a long time ago, but I was not happy with the results. I am not aware of anything that would be a plugin for WordPress. Elke
  • Huy quang Hoang

    November 14, 2016

    Thank you for your very useful information
    God help you
    Best
    Huy quang Hoang

  • admin

    admin

    November 15, 2016

    Huy quang Hoang. You are welcome.

  • Huy Quang Hoang

    December 2, 2016

    May i ask you this :
    i am living in Vietnam, and i set up a zazzle store and promote it on Pinterest
    Can i buy an ad on Pinterest, when Pinterest only support Ad for the business base on US, UK, CA
    Thanks

  • admin

    admin

    December 5, 2016

    Hi. Huy Quang Hoang

    I do not know about the restrictions on Pinterest for Ads because I do not use them. I recommend you pin your Zazzle products on to boards on your Pinterest account.

    I do not spend any money advertising on Pinterest to promote my Zazzle products for sale.

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