With 78 million users, Pinterest is one of the top 20 visited websites. Unlike other social media sites, like LinkedIn and Facebook, Pinterest is a community of digital “scrapbookers” who share ideas, hopes and dreams through the pinning of images to boards. In short, Pinterest is a great way to promote your Zazzle store. In this article we will provide an overview of Pinterest and show you how to use Pinterest to promote your Zazzle store.
Send Customers to your Zazzle Store with Pinterest
Pinterest is an ideal social medium through which to promote visual products, such as those found in your Zazzle Store. Pinterest is also an excellent way to help make money online with Zazzle!
Visitors to Pinterest like to use Pinterest to shop. According to a 2013 article in Business Week, Pinterest shoppers spend an average of $170 per session. In comparison, shoppers at Facebook spend $95 per session. Obviously, not every user shops each time they go to Pinterest, but, when they are in the mood to buy, they buy.
Also important is that each each item that is pinned generates an average of 6 visits to the originating website. Pinterest is an incredible source of traffic and revenue generation.
In short, Pinterest is an fantastic vehicle for promoting your Zazzle store and Zazzle products to your target customers!
How do I get started on Pinterest?
Setting up a Pinterest business account can be done in three easy steps:
- Create a business account on Pinterest
- Verify that you own the website by inserting the Pinterest HTML code into your web pages (only for a your own website which links to your Zazzle store URL)
- Add a “Pin It” button to your site so visitors to your website can pin your products to their boards. (again, only for your own website which links to your Zazzle store URL). Zazzle provides a “Pin It” button to pin products from your store to your Pinterest account. (See below for more details)
What are the types of pins on Pinterest
There are four types of pins on Pinterest
- Regular Pins
- Promoted Pins
- Rich Pins
- Buyable Pins
Regular Pins are the most popular and visible types of pins. They are free to use
Promoted Pins are similar to Regular Pins, but show up more often and have a special “Promoted Pin” label attached to them. These are, in essence, a CPC (Cost-Per-Click) method of advertising your pins. They will show up in search results and in category feeds. Promoted Pins are currently available only to a limited number of customers, and not to the general public. If you are interested in Promoted Pins, you can join the wait-list.
Rich pins contain additional pieces of information about the product.
There is a bit of coding required to tag your products with meta tags in order for them to become Rich Pins.
Buyable Pins (or Buy It buttons) are a recent development from Pinterest that will enable one-click mobile friendly purchasing to occur through Pinterest. It is only being rolled out for select merchants right now, but over time it will be available to more and more companies that want to use Pinterest as part of their e-commerce platform.
Use Pinterest to Promote Your Zazzle Store and Sell Your Zazzle Products
Pinterest is a great visual promotional tool to engage your customers and drive traffic to your Zazzle store and Zazzle products. In addition to royalties from your Zazzle product sales, you can also earn referral commissions (through the Zazzle Associate program) on any product you pin from Zazzle onto Pinterest. You can use Pinterest to promote your Zazzle store by setting up a board specific for your store or your personal Pinterest account. Or you can create a Pinterest account specific for your Zazzle store name or brand as a “Pinterest business account” and link it to your own website which links to your Zazzle store URL.
How do I post my Zazzle products on a Pinterest board?
It is very easy to pin products from your Zazzle store to Pinterest – it is the same process as pinning any other image to Pinterest. However, there are some critical things that you will want to do.
Your Zazzle referral code or Zazzle Associate ID needs to be attached to the product URL in each pin. You can do this manually by editing your pins on Pinterest or using the “share” option on Zazzle and choosing the “Pinterest” icon from the menu on the left hand side of the product image, which you want to post. See the image below as an example. A pop up window asks you to choose a board and then the product is pinned.
Add a tracking code to your pin
Your Zazzle associate ID code, which is unique to you, will enable Zazzle to attribute any referral sales to you. You can also add a tracking code so that you know where your referral came from. To do this you will need to edit your pin on Pinterest. It is slightly time consuming but worth the effort.
There are no restrictions to what you use for your tracking code. You can use numbers, letters of any length, also long as you use “&tc=code” at the end of your url. In the example below the green highlighted area is the product URL, the blue highlighted area is your 18 digit Zazzle associate ID number preceded by “?rf=” (see here for more detailed rules), the yellow highlighted area is your tracking code. In this case I chose “pinterest”.
You can have as many tracking codes as you wish. If you are pinning wedding items and you want to monitor a specific promotional group of pins, you could add a tracking code such as “&tc=pinterest_wedding_augustpromo2015” to just that group of pins. Adding different tracking codes to specific pins helps with understanding which promotional campaigns worked.
Earn 15% Referral Income Plus Royalties from Zazzle through Pinterest Pins
If someone clicks on one of your Pinterest pins and goes to Zazzle and purchases anything from Zazzle within 45 days (it doesn’t have to be the product with the link), then you will receive a referral payment of 15%.
There have been rumors that Pinterest was removing affiliate referral codes from pins, but I am still earning money from referral links originating from Pinterest. I know this because I can add a tracking code to my referral link. When I make a referral, I see it in the referral earnings along with the tracking code information (see image below). If you have created the product that sells, then you will receive both a referral and a sales royalty!
As you can see the “Gray Coral Wedding Invitation”, which I have used as my example throughout this article, was purchased by a customer who I referred from my Pinterest pin. I earned $3.09 (referral) plus $2.02(royalty) on a sale of 10 invitations. In the referral history, in my account I can see the “pinterest” tracking code listed (see image above).
In the invitation example above, it is clear that the sale (and royalty earnings) came from driving traffic to my products on Zazzle. In other cases, the link is not as clear, but you can get a general idea based on products repined or liked on your Pinterest boards (see “Pinterest Analytics” section below) and compare it with your sales data from Zazzle. Comparing these two data sets can give you valuable information about whether your Pinterest pins are driving traffic (and ultimate sales) to your Zazzle Store (and products).
Earn Referrals From Any Zazzle Products Sold
I have also shown you an example of how I earned referral money even if it is not my Zazzle product (see image above). You can pin any product from Zazzle onto your Pinterest boards. As long as your ID number is attached you will be credited for the sale. In this example above, “I pick you cute musician…” is not even an item I pinned. A customer bought it after being brought to Zazzle with one of my other pins.
You can use Pinterest to promote your Zazzle store in order to increase your Zazzle product sales, but you can also earn referral income from any sale of any Zazzle product by driving traffic to Zazzle from your Pinterest pins.
Updated on August 17, 2015: The following is taken from the Zazzle forum.
“Starting July 1st, 2015, due to recent changes in certain state tax laws, Zazzle will no longer be making referral payments on sales shipped to addresses within your state if your payment address with Zazzle is in one of the below states. For example, if your payment address is in Connecticut, and you refer a sale with a shipping address that is also in Connecticut, then you will not receive a referral payment. Referral payments from sales that ship to addresses outside your state are not affected. The affected states are:
July 7th, 2015 state update:
When does this change go into effect?
This change goes into effect on July 1st, 2015 for the following states: Connecticut, Illinois, Michigan, Missouri, New Jersey, North Caroline, Pennsylvania, Vermont
This change goes into effect on July 7th, 2015 for the following state: Ohio
Why are these 9 states affected?
Zazzle is making this change due to tax-related Nexus legislation in these states. This legislation impacts out-of-state retailers who are doing business in that state.
Am I still allowed to participate in the Associates program?
Yes. If you are a resident of one of the above 9 states as designated by your payment address, then you may continue to participate in the Zazzle Associates program, just with the above-mentioned change for referrals within your state.
Will there be any changes in the future?
Zazzle is monitoring state legislation in all 50 states and may make updates in the future based on passed or pending legislation that impacts Zazzle.
How does this work?
If you use your referral code to refer a sale that is within your state based on shipping address for that order, then you will not receive a referral payment. For example, if your payment address is in Connecticut, and you refer a sale with a shipping address that is also in Connecticut, then you will not receive a referral payment. Referral payments for sales that ship to addresses outside your state are not affected.”
Please note that as the 50 states work out legislation this list may become larger.
We will try and keep you informed as best as we can, but please check on the Zazzle forum for the most up-to-date information.
At this point no associates outside of the United States are affected by these rulings.
How do I cross promote my Pinterest Pins on an external website?
One way to promote your Pinterest pins on your own web site is to use the Pinterest Widget Builder.
The Widget Builder pushes a variety of data to your website – either selecting and highlighting a single pin, a specific board (if you have multiple), or the 30 most recent pins from a variety of boards. You can also use the code within to personalize your Pin-It button!
Here is an example of the what the widget looks like on one of my other sites – www.luxuryweddinginvites.com
Where do I find my Pinterest Analytics?
The amount of information provided by Pinterest Analytics – which is already built into your Pinterest account, is substantial. (There is no need to enter code anywhere, the analytics can be found in your Settings section).
For the purposes of this illustration, we are going to use Pinterest analytics data from from my affiliate web-site – www.luxuryweddinginvites.com.
By studying the Pinterest analytics, you will be able to get data on your audience, on which pins are being looked at, repinned, clicked and liked.
You will also be able to track daily impressions, daily viewers, and monitor activity that is come from your website directly to Pinterest.
Even without an external website, you can use the data provided by Pinterest to determine which pins are re-pinned and who re-pins your pins the most! This helps you gain insights not only into which products are popular but also valuable customer profile data.
Take Home Messages for Promoting Your Zazzle Store with Pinterest
- Pinterest analytics will provide you with a substantial amount of data on what your most popular items are, and who your biggest fans are.
- Rich Pins allow you to add additional content and information to your pins.
- Promoted Pins provide more exposure on a cost-per-click basis
- Buyable Pins will soon be available, and enable mobile-fiendly, one-click purchasing.
- Pinterest, with almost 80 million users, is ideally suited for promoting products and help you make money on Zazzle.
- By driving traffic to Zazzle through your Pinterest pins, you can earn referral income from Zazzle
If you enjoyed this post, please share with your friends on your favorite social network, or leave me a comment – I would love to here from you!
Download My Free eBook
Download my new free e-book: 10 Insider Tips On How To Make Money On Zazzle. I have decided to share some of the ideas, inspirations and general business strategies that have led to my success on Zazzle.
In this e-book, you will gain insights on why I think that Zazzle is such a great business opportunity for making money online, some free tools to help you get started with designing your first products, and some inspirational thoughts and quotes that keep me motivated.
It is a quick read and I would love to get your feedback. Please send me your comments.
What else do YOU want to learn?
I am working on a online course and would love to include topics which you would find valuable to allow you to be successful earning money using Zazzle.
I look forward to hearing from you.