Old Zazzle Products and Their Timeless Value

Old Zazzle Products and Their Timeless Value

My old Zazzle products are selling. In some cases, it is the first time they have ever sold, as much as 4 years after posting them for sale in my Zazzle store! I think it is because I have been editing the titles and tags of my previously posted Zazzle products. I have been working on “cleaning up” my stores. This includes deleting poor designs and editing the product information on items that I think are still relevant to keep in my stores. In this article, I give you 3 examples of how my old Zazzle products provide me with timeless value.

Old Zazzle Products and Their Timeless Value

Old Zazzle Products and Their Timeless Value

Old Zazzle Products and Their Timeless Value

I am sure you feel the same way as I do about your old Zazzle products. You worked hard to design them, but years have gone by and they have not sold. Or you sold a product once 3 years ago but never again! What can you do? You have already promoted the products on social media or added them to a website.

Recently we have been told by Zazzle to delete products with no views or sales or old designs which are no longer relevant or poorly done. The other option is to edit the titles and tags of these products to give them a new chance of being found in searches. This is what I have chosen to do. I am now seeing results from my editing efforts with  royalty earnings. I am now realizing the timeless value of these old Zazzle products.

Sold Zazzle Product For the First Time 4 Years After Posting it For Sale

Sold Zazzle Product For the First Time 4 Years After Posting it For Sale

Sold Zazzle Product For the First Time 4 Years After Posting it For Sale

I made this sunflower rehearsal dinner invitation (see image above) in 2013, edited the tags in 2016 and finally made my first sale in 2017, 4 years after posting it for sale in my Zazzle store!! The only change I made was editing the tags.

The tags are specific and descriptive and obviously helped a customer find and purchase my unique design (see image below).

I sold 50 invitations and made $15.50 US in royalties. That is a nice surprise to see a large royalty payment from a product I made 4 years ago!

First Sale of an Old Zazzle Product 4 Years After Posting for Sale

First Sale of an Old Zazzle Product 4 Years After Posting for Sale

I almost deleted this Sunflower Wedding Rehearsal Dinner Invitation, because it had so few views, all of which were more than a year ago.

Boy am I am glad that I edited the tags instead of deleting the product. I would have lost out on my $15.50 royalty payment!!!

This showed me (and now you) the timeless value this previously overlooked product really has.

It Takes Time to See the Effects of Editing Zazzle Product Tags

Sometimes your product will sell soon after making editing changes to the title and tags. However, other times it requires patience because you may only see the positive effects of your edits in a few months. I had posted my “Blessed” Baby Photo Pillow (see image below) for sale in 2015, and only made my first sale in 2017!

Sold Zazzle Product 2 Years After Posting For Sale and 9 Months After Editing Tags

Sold Zazzle Product 2 Years After Posting For Sale and 9 Months After Editing Tags

It took 2 years to see the first sale of this pillow (see second image below) and it only happened 9 months after making the product tag edits.

I knew it was a good design and a desirable product. I just needed to make sure people found my product.

I also had to account for seasonal factors. Baby products are more popular at certain times of the year compared to others. This may explain why it took so long to make a sale, even though I did not do anything else to alter or promote the product.

Even though a product may not sell right away, it still has a timeless value.

Sold 9 Months After Editing The Product Description and Key Words or Tags of This Zazzle Product

Sold 9 Months After Editing The Product Description and Key Words or Tags of This Zazzle Product

Boost the Sales of Previously Sold Products

Boost Visibility of Previously Sold Zazzle Product by Editing Tags and Title

Boost Visibility of Previously Sold Zazzle Product by Editing Tags and Title

I first sold this Tattoo Artist Business Card 5 years ago in 2013 (see image above).

Even though sold products are always visible in the Zazzle marketplace, I had not sold this card again since 2015. I decided to edit the tags in January 2017 and just sold this card in April 2017. The first sale in 1.5 years!! (see image below)

Edit Previously Sold Zazzle Products to Boost Their Visibility for More Sales

Edit Previously Sold Zazzle Products to Boost Their Visibility for More Sales

My card design obviously has timeless value. It just needed to be found by customers.

What you have learned in this article:

  1. Your old Zazzle products have timeless value which you may not yet have even seen based on your current sales
  2. Editing your Zazzle product tags and titles may result in the first ever sale of these products
  3. Previously sold products, which are no longer selling, can receive a boost in sales by editing the product information

I want to hear from you. Let’s start a conversation!

Post your questions and comments below.

What old Zazzle products have you edited and seen new sales results from because of your efforts?

Have you tried editing previously selling products that have stopped selling as frequently? Have your editing efforts resulted in renewing the sales of these products?

13 Comments

  • Robert Wahl

    April 25, 2017

    When you make a product… how do you “think” about making tags. In other words, what process do you use for coming up with a great tag… product association, pretending you’re the customer, casting the widest word net possible?

  • Linda Kaun

    April 26, 2017

    Hi Elke,

    What I would find really helpful is a before and after type of post on the actual editing of your tags. What were they before, and then how did you change them to be better? Thanks…

  • Alison Langridge

    April 26, 2017

    Hi Elke

    Thank you for sharing. I enjoy reading your posts and they are very encouraging.

    Is it possible to create one design with wording that can be customised and reuse it to make other products. For example, could you use your sunflower design to make birthday cards or anniversary cards or poster?

    I’ve been trying to make greeting cards but it would seem you have to make each one from scratch which would take forever!

    Many thanks

    Alison

  • NellieQ Designs

    April 26, 2017

    I think it’s important to stay up on the latest trends and then to make sure that your tags reflect them. For example, I’ve noticed that what was considered “rustic” a few years ago in wedding magazines, might be called “boho chic” or bohemian this year.

  • Larry

    April 26, 2017

    Great info as usual Elke, going to get this done!

    Thanks

  • admin

    admin

    April 28, 2017

    You are correct NellieQ. You may have to replace tags with more up to date versions of a trend name.

  • admin

    admin

    April 28, 2017

    Hi Allison. Thank you for your positive feedback. Yes you need to make the items individually, but you can copy and paste the items from one to the next product if you have 2 windows open.

  • admin

    admin

    April 28, 2017

    Hi Linda. That does make sense about before and after, but I made the changes so long ago I can not remember what they were.

    The most important thing is that you can click on the links to each of my products in the article and see what the tags are now. The new tags on my products are the ones which made the difference and provided me with the sale.

  • admin

    admin

    April 28, 2017

    Hi Robert. It is a bit of trial and error to see what works. I always judge it on sales resulting from an item. I also use google keyword search. In my course, which you are taking, I show you what tags I use making each of the 25 products (which I walk you through step by step).That will help you become more comfortable choosing the tags.

    I also have a whole lesson on tags in the Beginners Course. If you have finished that lesson and still have questions, you can send a private email to the support email in the course so I can help with any questions you might have.

    In the 10 years I have been working on Zazzle, the tags to use have changed over time. Sometimes it is better to have single words (like graduation, party). Other times, multiple words in one phrase work better (like graduation+party). At the present time, I use some of both, but try not to waste my 10 by using similar tags (i.e. graduation+party, graduation, party, …) Rather I would do “graduation+party, grad, graduate, class+of, celebration, occasion etc”.

  • Linda Kaun

    April 28, 2017

    Thanks Elke, these are all helpful comments from you.

  • abundancelovetrip

    April 29, 2017

    Thank you for your post
    Its very helpful
    I am re doing a lot of my abstract art tags.
    I realised how lack luster a lot of them are.

  • admin

    admin

    May 1, 2017

    You are welcome, Linda.

  • admin

    admin

    May 1, 2017

    You are welcome, “abundancelovetrip”

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