Google #Mobilegeddon – Are You Prepared?

Google #Mobilegeddon is Happening April 21, 2015 – Are You Prepared?

Are you prepared for Mobilegeddon?

Are you prepared for Mobilegeddon?

Are you prepared for Google Mobilegeddon? Click To Tweet

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What is Google Mobilegeddon?

On Tuesday, April 21, 2015, massive changes are going to be implemented to Google’s search algorithms that will dramatically alter how sites are ranked.

Some people are already referring to this as “Mobilegeddon” as its impact on web site rankings could outweigh both Panda and Penguin.

The new algorithm will assess whether your web pages, landing pages and blog posts are fully optimized for mobile devices.

If your site is not optimized, you will be penalized, and your Google rankings will likely be negatively affected.

If your site is mobile optimized, then your Goggle ranking may improve.

It is Google’s intention to reward sites that deliver relevant high quality content that are optimized for mobile devices, and to penalize those sites that do not.

It is that simple – make sure that your site is mobile friendly, or suffer the consequences.

How Do I Prepare for Mobilegeddon?

Unlike the biblical battle of Armageddon – where the date of the final conflict is unknown – Mobilegeddon has been well publicized and documented.

In preparation of the event, Google has developed its Mobile Friendly Test as a component of its WebMaster tools. This is a free diagnostic test that will inform you if your site is mobile-friendly or not.

Simply enter your web site into the Mobile-Friendly Test, and Google will run a quick diagnostic for you.  If Google likes your site, it will let you know! is Mobile Friendly is Mobile Friendly


What Should I Do If I Flunk The Test

What steps should you take if your content is not mobile friendly?

Not a mobile-friendly site

Not a mobile-friendly site

In the above case, Mobile-Friendly Test offered some suggestions after the diagnostic.

  • The mobile viewport is a meta tag that is placed in the header section of your code. This code tells the web page how it should be displayed on a mobile device. In this instance, the code is not included in the header section
  • Text is too small.
  • Links are too close together.
  • Resources are blocking robots.txt.

It is critical to fix all of these issues in order for your site to be fully mobile optimized. The are a couple of options available for making your site mobile friendly (including the development of an independent mobile-specific site), but the best solution is to ensure that your site uses Responsive Design.

Google will even provide you with additional tools to help make your site mobile friendly.

Google Developer Tools To Help Make Your Site Mobile Friendly

Google Developer Tools To Help Make Your Site Mobile Friendly

Responsive Design adapts your visitors’ user-experience to the device that they are using to access your content, and Googlebots like it because it is more efficient to crawl one site that multiple sites.

So – if your customers and Google like Responsive Design, then you really should have it in your web site.


Take Home Messages

  • Mobilegeddon will dramatically impact how web sites are ranked.
  • Ranking will be affected on whether your website, landing pages, and blog are fully optimized for mobile.
  • Mobile Friendly Test will assess your website, and provide a diagnostic with suggestions for improvement.
  • Google WebMaster has tools to make your site mobile friendly – use them!
  • Googlebots and customers like Responsive Design sites.


As always, if you enjoyed this post, please leave comments or share with you friends.


  • Jennifer Clarke

    Jennifer Clarke

    May 13, 2015

    Very helpful! I have checked all my sites and have gotten great feedback on why or why not they are mobile friendly. Thanks so much for the useful information!

  • Ian and Elke

    Ian and Elke

    May 13, 2015

    Thanks for the comment! I am glad that you found it to be useful

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