3 Ways to Engage Your Pinterest Followers To Increase Zazzle Promotion

Pinterest is a great social media tool that helps your branding and product promotion for your Zazzle store. According to an article published in January of 2017 by Omnicore, 93% of active pinners said they use Pinterest to research for purchases and 87% said they’ve purchased something because of Pinterest. You want to encourage your Pinterest followers to buy something that you have pinned. You do this by engaging your followers and creating a relationship with them. This article will describe 3 ways you can start engaging with your Pinterest followers to increase your Zazzle product promotion!

3 WAYS TO ENGAGE YOUR PINTEREST FOLLOWERS TO INCREASE ZAZZLE PROMOTION

3 Ways to Engage Your Pinterest Followers to Increase Zazzle Promotion by Zazzle Gold ProDesigner, Jennifer Clarke

3 Ways to Engage Your Pinterest Followers to Increase Zazzle Promotion by Zazzle Gold ProDesigner, Jennifer Clarke

Pinterest is a fun and easy to use social media platform. People spend hours browsing beautiful pictures for inspiration and ideas. Pinterest is not only a DIY craft site, it is a powerful marketing tool. You need to take full advantage of this to promote your Zazzle store and products. One of the major concerns about the platform is how followers interact with your pins. You need to strategically plan how to post the right content for the right audience. The 3 ways how to engage with your Pinterest followers described in this article, will help you increase your chances of follower interaction!

1. Comment, Like, Re-pin, Use Hastags and Use @ Signs

Get to know who your Pinterest followers are! Reply to their comments and create a conversation! Like their photos so that they know who you are. Even re-pin some of their pins so that they know you are interested in their content. Use hashtags to tag your pins into specific categories. Pinners will find you easily based on the content you are pinning. And of course, mention them in your pin if you know it would intrigue them! Simply put the @ symbol and type in their Pinterest username. These simple actions will start a relationship with your Pinterest followers. They will appreciate that you take the time to think of them.

2. Ask Questions!

Asking questions is a great ice breaker when it comes to Pinterest followers. Pin a photo with a question in the description to engage your audience. Ask them if they like your design, colors etc. Use simple yes/no or multiple choice questions to start. Maybe you just posted two similar designs for sale on you Zazzle store. Put them side by side and ask your followers to vote which one is cooler! Ask your followers about themselves. If you design pet products, ask them which type of dog they have! People love interacting online. You just need to ask the right questions!

3. Run Contests/ Giveaways

Contests and giveaways are fun for everyone and are great ways to get your Pinterest followers engaged and active. People love winning things! You can run multiple contests over the course of the year. Your prizes do not have to be physical or tangible. Featuring a photo of the winner on your Zazzle social media accounts would be great as well! For example, ask your followers to take a picture of a product they recently bought from you and tag it with a specific hastag on Pinterest. Tell them you will pin and feature their photo on your ‘wall of fame’ or ‘shout-out page’ for the month! This is great promotion for your products. Your Pinterest followers will see your Zazzle products in action!

 

WHAT HAVE YOU LEARNED IN THIS ARTICLE?

  1. Pinterest is a great marketing tool for your brand and product promotion.
  2. Engaging with your Pinterest followers is very beneficial for your promotion.
  3. Comment and interact with your followers by creating conversations.
  4. Ask your followers questions to get to know them better! This way you can tailor your content to their needs.
  5. Create a contest to get your audience to interact with you! You don’t need to spend any money on giveaways if you do not want to.

LET’S START A CONVERSATION. COMMENT BELOW.

What has your experience on Pinterest promoting your Zazzle products been like? Have you had success? Are you struggling to connect with your followers? Have you tried any of the tips mentioned above? Let us know! If we help each other we all win!

Write your comments below.

 

WANT TO LEARN MORE ABOUT HOW YOU CAN UTILIZE PINTEREST FOR YOUR ZAZZLE PROMOTION?

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2 Comments

  • Ian Casey

    June 1, 2017

    I’ve actually not found Pinterest to be at all helpful for me, and I have 57,000+ followers.

  • admin

    admin

    June 3, 2017

    Hi Ian. You may not have direct proof that Pinterest is “helping” you or not helping you. The only way you can see a direct correlation is if you earn a referral and had a referral tracking code on the link which brought people to Zazzle form Pinterest.

    You may however be receiving many sales from Pinterest without knowing it from your 57,000+ followers.

    Another thing to watch out for is the composition of these 57K Pinterest followers and what and how it is that you are pinning to keep your followers engaged. If these followers are more interested in your brain injury information pins (I am guessing you may have these because your blog / website is all about that), then these people are not targeted Zazzle customers. Also, I would put more value on the number of re pins of your Zazzle product posts than your follower #s. That gives you a better idea of what products are popular and what might be selling on Zazzle.

    Hope that helps
    Elke

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